LinkedIn’s adding a new product showcase element for its users, enabling them to highlight specific products and projects that they’ve worked on in different roles. At the same time, it’s also updating its newsletter function by sprinkling some additional connection features.

Profile Product Lists

Starting with product listings – soon, you’ll be able to add products that you’ve worked on as a sub-element in your experience listings. Based on some of LinkedIn’s screen samples, when you go to edit an element within your ‘Experience’ section, you’ll soon be able to add products that you were able to contribute during your time with the organization. These links will also lead back to the corresponding product page on your company profile, adding another discovery pathway toward your brand.

To add a product to your profile, you’ll first need to have it listed on your company page. LinkedIn added product pages back in 2020 as a way of helping businesses showcase their product offerings and highlight key features. This new option is essentially an exception to that, giving users more ways to display their expertise, while simultaneously helping LinkedIn expand its data banks, with info on companies, people, and products all being gathered in the app.

This could potentially introduce new market opportunities through, for example, the direct promotion of product pages. It would also give LinkedIn more specific insight into the products that people work on under different job titles. That should provide more data points to help match users to more relevant job openings and careers, while this added display capacity will also put more onus on brands to include their product pages in their listings for people to include in their experience.

LinkedIn is also working on enhancing its newsletter offer, with a new option to include both @mentions and #Hashtags in articles and newsletters to maximize engagement. This would work similarly to tagging in other apps, with the system auto-listing likely matches when entering either the ‘@’ or ‘#’ symbols. LinkedIn launched its Newsletter system late last year, leaning into the popularity of direct audience connection. So far, LinkedIn says that around 28 million of its members have signed up to receive newsletter updates from their chosen brands and creators.

Lastly, LinkedIn is also adding the capacity for Company Page admins to respond as their brand in any type of post. Admins will now see an account switcher option when they go to respond to a post, adding another simple way to boost brand connection and engagement.

The Wrap

Each update has its range of potential uses, providing more ways for users to share their work and experience. With LinkedIn engagement steadily on the rise and as we all transition under a post-pandemic status, such options are well worth considering when working to further build connections on the app.

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Sources 

https://bit.ly/3O3FzP1