Could it be? Is it possible? LinkedIn is the latest Social Media platform to incorporate algorithmically recommended posts from across its network, expanding the pool of content that it can display to its users in-stream, with the addition of new ‘Suggested Posts’, which will then be highlighted to you based on your interests.

As per LinkedIn:

“In the last year, we’ve seen a 2x increase in people engaging in posts sharing knowledge, ideas, and support. There are many rich conversations happening across LinkedIn, but it’s hard to know what you’re missing out on unless you follow the right conversations. To help you discover more relevant content that you might not otherwise know about, we are testing Suggested Posts in your Feed. With Suggested posts, we’ll do the heavy lifting to find out what’s trending amongst professionals in your field and surface great conversations on topics that might be very relevant to you.”

It’s Algorithmic!

Suggested posts will appear with a ‘Suggested’ label in your Feed, with LinkedIn’s algorithm seeking to highlight content that may be of interest, based on your engagement activity. This would effectively follow TikTok’s lead in expanding content recommendations beyond your social graph. On TikTok, the emphasis is on the content itself, not the people that you choose to follow, which enables TikTok’s algorithm to highlight the top-performing content from across the platform, as opposed to restricting what it can display based on your manual selections.

This would lead to higher engagement rates as well as a more compelling Feed – which is why Meta and Twitter are now also trying to squeeze more recommended content into user Feeds, as a means to boost discovery and keep people scrolling for longer. However, it also seems to negate the justification for a Feed algorithm. Both Meta and Twitter have implemented algorithms to ensure that the best, most engaging posts are displayed to you every time you log in because users eventually ended up following so many people and profiles that showing that content to you in chronological order no longer made sense.

Now, however, they’re inserting more content from profiles that you don’t follow. It seems like that will mean that you see even less of the content that you’ve chosen to see in each app.

The Wrap

Regardless, the high level of TikTok engagement has prompted more consideration of this element by virtually every other app, which is why LinkedIn is now looking to get in on the action. This could also mean that your LinkedIn posts have more chances to be seen by people who are potentially interested in them. It’s not clear just yet what sort of additional boosts these posts will get, but it could be something to monitor and hopefully consider over the coming months.

Sources

http://bit.ly/3U8sUP6