After going through a brief boom a few years back, when almost all platforms were looking to integrate newsletters into their operations, the option has somewhat cooled in recent months, with most actually scaling back their newsletter options. However, on LinkedIn, newsletters continue to grow, with the platform even reporting that newsletter creation was up 10x YoY.
News on Newsletters
Newsletters have become a popular means of connection on LinkedIn, which could lead to new opportunities for your outreach. If ever you were considering LinkedIn newsletters, then these new updates will come in handy. To start, LinkedIn’s rolling out single-click subscribe URLs and embeddable buttons to make it easier to guide people to your newsletter and subscription page.
The links can be shared online, as posts or uploads on Social Media, in emails, or even on a website, acting as direct portals for users to come over to the platform and subscribe. LinkedIn will now also display newsletters in search results under the creator’s name. This adds another way to showcase newsletters, helping raise awareness and subscriptions.
You’ll also be able to add your newsletter in the ‘Featured’ placement on your LinkedIn profile, while the platform is also adding custom SEO titles and descriptions. Users can also control how articles show up in search engines. Optimizing SEO titles so that they’re more content-specific is one of the best ways to improve your performance on Google Search.
“Authors can look at any article they’ve created, click on the “Publishing menu” in the top left corner, and click “Settings” to begin customizing how they’d like their SEO title and description to appear in searches.”
Lastly, LinkedIn will also soon enable Newsletter creators to schedule their Newsletter send, helping to maintain a regular cadence with their outreach. To add to these upgrades, LinkedIn’s also rolling out a new analytics and tools page on member profiles, providing a more centralized range of analytics elements. The updated analytics display will be accessible from your profile page and will include audience insights, profile views, and post-performance, along with access to creator tools.
The Wrap
Combined, all of these updates could help you get more out of your LinkedIn Newsletter efforts, and with newsletters once again growing fast, that could open up new opportunities for your overall approach. While plateaus and subscription limits will eventually start appearing, right now, the most important element to consider is that newsletters are currently popular, so take advantage of the moment.
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