LinkedIn has announced that it’ll be introducing some new tools for creators, including improved content analytics, new profile video tools, newsletter showcase options, a new subscriber bell, and more. It sounds like LinkedIn is slowly moving towards a true ‘Social’ media format, adding new tools and widgets that give both creators and viewers more capacity to explore and interact in the app.
Create on LinkedIn
Starting with LinkedIn analytics – it’s building on its Creator Mode tools, LinkedIn is adding more insights to help creators optimize and plan their on-platform content approach.
As LinkedIn explains:
“From total impression numbers to engagement statistics, creators can see what’s working and where they may want to change their content strategy.”
From what we’ve heard so far, the new Creator Mode stats will provide a more in-depth overview of content performance, helping users better understand what resonates and what doesn’t with your LinkedIn audience. To add, LinkedIn’s also rolling out improved post analytics, which can be greatly beneficial since more data is often always better. These improved options could play a big role in helping you better strategize in the app.
LinkedIn will also be introducing more tools to help creators build their audience, including improved profile video tools and new profile video views metrics. LinkedIn will now display new prompts to help inspire users about what they can share on their profile video, along with these new metrics.
Similar to those seen on Facebook and Instagram, ‘Profile Video Rings’ will now also be displayed in the Feed and search so that people will be aware when you have an active profile video on your page.
Next, on the topic of the ‘Subscribe Bell’ – this will enable creator audiences to get alerts whenever their creator/s drops something new. At the same time, it also incorporates the capacity for creators to showcase their Newsletter in the ‘Featured’ section of their profile, helping people to more easily discover and relate to their content. On that note, LinkedIn added newsletters in Creator Mode back in November, which this new option further expands on, building more capacity to grow an audience, maximizing your reach through the app.
The Wrap
Right now, the battle for top creative talent has become a key focus for almost all major social platforms, even for those identified as targeting more niche markets. This is particularly true for LinkedIn, where the top influencers are more business and professional development-focused. This gives LinkedIn twice as much reason to sweeten its deal up a bit, especially if you consider that they’re going against hitters like TikTok and YouTube, both of which offer content that’s more catered towards appeasing the masses. Expect more additions like this to come because the future of eCommerce does seem to ride on the creator economy.
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