2022 has officially wrapped up, but that hasn’t stopped LinkedIn from showing everyone previews of its planned updates for 2023. Part of these updates includes new job category filters that align with trending career shifts, along with improved search options for in-app product listings. In case you weren’t aware, you can list your business products on their own pages on LinkedIn. True enough, there are over 90,000 product listings now active in the app. 

Buckle Up

To start, LinkedIn’s new Job Filters were re-tuned to better align with the way that people are searching for their next role. LinkedIn will soon be testing new job listing categories, based on location, company, role, and more. LinkedIn’s job categories will split advertised roles into different, trend-aligned segments, to help users discover opportunities aligned with varying interests. 

As per LinkedIn: 

“We often hear from professionals that they would like to discover and explore new career opportunities, even if they are not actively pursuing another job. We’ve seen an increase in members who are ‘casually’ exploring job opportunities, especially ones that align more with their values and preferences (e.g. work-life balance, flexible work arrangements, up-skilling, and career growth). To help professionals discover what’s possible for them, we are testing a new showcase of personalized job collections that don’t require members to articulate their needs in a search box.”

It offers you a good way to either advance or shift your career, which, as noted by LinkedIn, has become an increasing focus for many professionals. LinkedIn mentions that testing will begin these new job categories with select US-based industries, with plans to expand in the future. 

LinkedIn’s also looking to add new category filters for its in-app product listings, which should provide more discoverability for its B2B product pages that debuted in 2020. Take note, with tens of thousands of products now listed on LinkedIn, the company is hoping to build on its product search capacity to expand app usage. This could provide new revenue-generating opportunities, both for brands and LinkedIn itself. It’ll be interesting to see whether product search does indeed become a bigger element of the LinkedIn experience. 

The Wrap

These are but some of the changes that LinkedIn plans to roll out in 2023, as it continues to build on its position as the definitive professional social network – the premier place-to-be when it comes to discussions about work and career opportunities. As more users consider dumping Twitter, LinkedIn could end up being a beneficiary, with many professional discussions shifting to it instead.

While LinkedIn doesn’t offer the same real-time engagement that Twitter does, it does have various options for audio and video events, which could replace Twitter chats and the like. But that’s enough about Twitter, this is LinkedIn, which certainly has a lot of potential this year.

Sources 

https://bit.ly/3IhrNsA