Looking to up your LinkedIn game in 2023? Of course you are! You should be! In fact, you should consider upping your game every year on whichever platforms you’re focusing on because things never slow down on Social Media, and they never stop changing, just like the economy. 

If the above rings true, then this should help – LinkedIn expert Richard van der Blom recently published his fourth annual LinkedIn algorithm report, which looks at how you can maximize your performance on LinkedIn, based on the analysis of over 10,000 LinkedIn posts.

The Best Company Pages

Depending on the topic at hand, best-practices guides are often lengthy, with this particular report spanning some 57 pages, making it one of those things that’s best read in a comfy chair and with a nice cup of coffee. The report includes heaps of helpful insights meant at improving your LinkedIn strategy, along with some notes from LinkedIn coach Xavier Degraux on a separate infographic that gives you an understanding of the most critical points.

As LinkedIn continues to grow, these materials are well worth checking out. At the very least, they should be able to help you get the most out of the steadily increasing engagement and activity on the platform. In terms of activity, LinkedIn notes the ideal frequency and days to post, with 5 times a week being the sweet spot, likely gaining the most visibility on Tuesdays, Thursdays, and Saturdays. Other pertinent information includes:

  • Comment as a page 2 – 5x a DAY. 

  • Establish and focus on your highest-rated content pillars.

  • Using a mixed content format can improve your reach by as much as 10%.

Needless to say, it’s a safe bet to assume that der Blom’s and Degraux’s individual pieces do a better job at defining and depicting how these elements and best practices blend together and offer you the potential of getting better results. LinkedIn is also a place of inclusivity, so including elements that touch on employee advocacy and brand culture makes for good sprinkles.

The Wrap

LinkedIn continues to grow and evolve, and with it, the various niches and platform-specific elements found in its network. If you would juggle everything and paint as basic of a picture as possible, then you’ll see that 2023 will act as a stage for some truly revolutionary and unique changes and interplay. Just think about it – how much does LinkedIn stand to gain with all the expected career, skills, and process shifts? If you’ve not considered LinkedIn as a platform of interest before, you should now. 

Sources 

http://bit.ly/3VD0wEu