Do you feel as though every social app is slowly becoming one big messaging platform? Well, no worries—they’re not. But what is happening is that almost all social platforms are now starting to integrate better ways to respond to and interact with your audience. Customer service has been around since our grandparents first learned to walk, but a recent digital resurgence in its practice now has it higher on the list of priorities for apps wanting to improve their experience.
On that note, this could be handy – Instagram’s developing a new set of message labels for business accounts to make it easier for you to manage customer interactions within your DMs. See, what’d we tell ya? Messaging!
Label Your DMs
That aside, this post by Sachin Shah shows that Instagram’s looking to add five new labels for your IG Direct messages in the hopes of helping businesses better manage their in-app interactions. They are as follows:
Flag
Booked
Ordered
Paid
Shipped
Such a feature could end up being invaluable for less-resourced SMBs that either don’t have access to more complex CRM features or the resources to build a system. In such cases, this should provide them with a simple way to stay on top of any potentially critical brand interaction.
The new labels essentially add to Instagram’s existing business DM features, including welcome messages and saved replies. Businesses who opted for Facebook can also add similar labels to their chats, though these are slightly different when it comes to application. Moreover, the labels on Facebook are somewhat less specific, so they make for slightly less optimal responses overall. If you were to use both Facebook and Instagram, as well as their corresponding label options, then that makes for an entirely different story.
The Wrap
With over a billion people messaging businesses across its apps every week, Meta is looking to provide more ways to maximize both connection and opportunity. Likewise, it makes sense for IG to lean into these behaviors where and when it can, in turn, provide more tools to encourage and facilitate commerce and business engagement. We can’t accurately gauge or deduce how well these new labels will perform, but if we’ve learned anything from the countless examples from history, we can at least surmise that they would lead to better stats. So, if you aim to grow bigger but not really get bigger at the same time, then these new DM options might just be what you’re looking for.
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