With Microsoft looking to integrate ChatGPT into Bing and many proclaiming AI responders to be the next evolution of search, it seemed inevitable that Google would also throw in the towel and finally give in to the whole generative AI scene. With that in mind, Google recently announced ‘Bard’ – a conversational AI service that’ll provide ‘fresh, high-quality responses’ to questions via information sourced from across the web.

A Different Bard

Huh, wait a minute, doesn’t that sound a lot like ChatGPT? Well, maybe not. Google was keen to state that it has been developing this system for years.

“AI is the most profound technology we are working on today. Whether it’s helping doctors detect diseases earlier or enabling people to access information in their own language, AI helps people, businesses and communities unlock their potential. And it opens up new opportunities that could significantly improve billions of lives. That’s why we re-oriented the company around AI six years ago – and why we see it as the most important way we can deliver on our mission: to organize the world’s information and make it universally accessible and useful.”

Six years. It would seem that it’s not just another bandwagon jump-on for Google. Google has been talking up its AI technology, in response to the hype around ChatGPT, while also criticizing ChatGPT’s models for their inaccuracy and potential reputational risk. Now, it’s putting its own tool up for comparison. While many are already enamored with ChatGPT’s process, Google’s variation will likely attract attention, especially if you’re looking to use AI outputs as SEO copy.

To be clear, Google says that AI-generated content is against its guidelines. However, if you were going to use it for such a purpose anyway, might as well circumvent your own regulations a bit, right? There are also tools being developed that will detect AI outputs, and while they’re not overly great at such for the time being, there’s a high possibility that you’ll get caught out using AI-generated content either way.

Bard is also more aligned with discovery vs. outputting content. So, as Google says, it’s more in line with its mission to organize information, as opposed to branching into a new ChatGPT line. At most, it’s very similar, though, right? Well, it could be slightly better even, but it’s hard to say because it’s not really readily available yet. Google says that it’ll soon make Bard available in Search, where it’ll be able to generate in-stream answers. Meanwhile, Google’s also looking to release an isolated version of the Bard UI, along with developer releases.

The Wrap

So, Google just slapped everybody with yet another AI tool to consider, which also serves as another reminder that such apps are here to stay for the foreseeable future. At the same time Google announced this, Microsoft announced a press conference in conjunction with OpenAI. Could the Search battle be back on after years of being dominated by the big G? Exciting times indeed.

Sources

http://bit.ly/3DQFhZf