Google announced its launch of an updated Search Ads 360 platform, which will provide additional management options for your Google Ads campaigns. The update aims to make the existing platform more streamlined and integrated, incorporating Google’s latest advanced advertising features.

720 Ads 

Search Ads 360 is an all-inclusive Google Ads management tool, enabling ad managers to oversee all of their various campaigns and projects within one interface. The updated UI further builds on this, incorporating both design and functional feedback from existing users to improve the experience.

Google says that this new interface will allow for faster navigation, while offering better support across multiple advertising channels and search engines, including some third-party partners. In their words:

“This means advertisers can access more features from other search engines than ever before. For example, the new Search Ads 360 introduces support for a number of new Yahoo! Japan features, like Dynamic Ads For Search and sitelink extension scheduling, as well as over ten additional Microsoft Advertising features including responsive search ads, call extensions, local inventory ads and additional Microsoft audience types like customer match.”

Such an expanded integration could help ad managers further maximize a range of additional elements, allowing for full oversight into several cross-platform projects, leading to an overall increase in ad scope and reach. For any ad manager, that’s the dream as this will eventually allow them to tap into more traffic, potentially nabbing more leads and eventual conversions.

Google also added a couple of other options to centralize and scale tasks, including campaign management, automated rules and labels, and more. Automated campaign building features have also been updated, with a new ‘Performance Center’ helping users to better and more accurately plan their media budgets.

The Wrap

Google Ads 360 is a more advanced ads management platform, making it more suitable for enterprise owners rather than everyday marketers or even SMBs. While there would be a learning curve for slightly less experienced users, the layout of the new format is impressive and could potentially help out performance advertisers get better results.

The new Search Ads 360 is still rolling out to users and will reach more people over the next few months. For those who would be interested but are not yet up to par with the new platform’s basic requirements, Google suggests taking this introductory ‘Get Started with Search Ads 360’ skill shop learning course to glean more insight related to these changes.

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Sources 

https://bit.ly/3HHtQmv