Google’s looking to give users more control over the ads they see in its apps, as well as the information that they share for such, with the launch of its new ‘My Ads Center’ tool – a new addition that will provide users with more control options direct from ad listings.

The Center for Ads

Based on official sample shots, Google’s updated My Ad Center will soon replace its old Settings’ and ‘About this Ad’ elements, facilitating more control over the various ad and data options available to you. As Google explains:

“Imagine you spent months researching your latest beach trip, and now that you’re back, you don’t want to see vacation ads. With My Ad Center, you can just tap on the three-dot menu next to a vacation ad and choose to see less of those types of ads. You can also choose to see ads about things that you care about, like deals for sneakers or holiday gifts for your loved ones.”

Not really sure how many people would actually opt to see more ads, but the broader point here is that you’re going to see the same amount of ads anyway, so you may as well make them more relevant to your interests. In addition to controlling which ads you do and don’t want to see, you’ll also be able to turn off ads personalization completely.

“My Ad Center makes this control easy to find by putting it front-and-center in the product. If you choose not to see personalized ads, you’ll still see ads, but you may find them less relevant or useful. This will apply anywhere you’re signed in with your Google Account.”

While you still won’t be able to reduce the number of ads you’ll see, you can at least dictate why you see them, adding a bit more control in your hands. You’ll also be able to limit ads in certain topic categories, like alcohol, dating, and weight loss, on top of indicating your interests.

Lastly, My Ads Center will also enable you to choose the specific types of data that Google can or can’t use in targeting you with ads. Basically:

“In the past, if your YouTube History was on, it automatically informed how your ads were personalized. Now, if you don’t want your YouTube History to be used for ads personalization, you can turn it off in My Ad Center, without impacting relevant recommendations in your feed.”

The Wrap

Data privacy-wise, it’s a good update as it provides users with more capacity to control their online experience and in limiting the information that they share, should they choose so, It could also potentially impact advertisers – though, going on similar past releases, only a small percentage of people will actually go through the trouble of enacting these newer ad rules. Hey, at least the option’s there, right? So, if you’re seeing a lot of those bothersome and irrelevant ads on Google and YouTube, then a quick switch-up should easily get rid of them.

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Sources

https://bit.ly/3Slphmj