With Google making a couple of big changes to its Search algorithms lately, which could have major impacts on your site traffic, it may well be worth tuning into its upcoming ‘Search On 2022’ event, where Google is set to outline the latest advances in Search, and how it’s looking to improve its results.

Speaking of Search On 2022, the event will be held on Wednesday, September 28 at 10 AM PT/1 PM ET. The event will include a range of Google Search experts discussing the latest advances and approaches in Search ranking.

As Google explains:

“During the event, you’ll hear about how Google is reimagining its core information products to help people make sense of the world in more natural and intuitive ways.”

The Search Continues

Part of the above-mentioned statement includes its most recent ‘helpful’ content update, which is designed to better highlight websites in Search results that create content ‘for humans’, as opposed to web pages that have been designed purely with SERP ranking in mind.

That could potentially have a big impact because, for years, Common SEO advice has been to create web pages with top-ranking keywords and other search terms scattered throughout your text. While that approach is still valid, some websites have leaned a bit too far towards building pages with these technical SEO elements front of mind, which has essentially seen them slide more towards gaming the system, as opposed to providing the most relevant and valuable results for people. It would seem the metrics were overwriting the original purpose of why search and search engines were originally created – to answer queries.

Google has also recently launched new updates to Search snippets, contextual results, content advisory warnings, and more. As Google says, Search, it seems, is always improving, with the company making thousands of refinements to its algorithms every year. This is the reason why SEO remains an inexact science – maybe even internal experts from Google wouldn’t be able to fully explain all of the various complexities at play here, and how they relate to every single page and website.

The Wrap

This is what makes publicly accessible events like these so important – because each person is viewing the presented information from a different context. A change or tweak detailed here could have major implications for your website and your overall SEO approach, but may not mean a lot in the broader scheme of Google’s plan. Personally tuning in could help ensure that you understand this context, which, in turn, could help keep your pages ranking high moving forward.

You’ll be able to watch the Google ‘Search On’ live-stream here later in the month.

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Sources

https://bit.ly/3db7DTV