Google’s looking to make it easier for website developers to manage their privacy permissions and data collection by introducing some new updates to its Consent Mode in Google Ads, which automatically adjusts the data collected from each page in line with visitor permissions.
As the name suggests, Consent Mode is Google’s management console for cookie tracking, which aligns with the permissions that users can either agree to or not when they visit your site. The new management tool will provide more capacity to adjust Consent Mode settings to ensure you’re operating in line with each user.
As per Google:
“In coming months, you’ll be able to view troubleshooting alerts in your diagnostics tabs and see domain-level insights about your tagging and consent rate. You’ll also be able to download a list of URLs and access Google Tag Assistant’s consent debugging tools to help you fix issues with your setup.”
With Consent
Google will also be adding new recommendations within the diagnostics tab, while simultaneously simplifying the Consent Mode Display.
“To help marketers confidently set up Consent Mode, we’ve built new support and troubleshooting features in Google Ads, bringing clear guidance right to your screen. On your conversion summary page in Google Ads, the status column will indicate whether Consent Mode is properly implemented. It will also let you access diagnostics directly from there or on the conversion action settings page.”
This should make it much easier to see what kind of data you’re capturing, and how site visitors are responding. At the same time, it also helps ensure that you stay in line with user permissions, which have also evolved over time, with users now looking for more ways to improve their privacy in what is predominantly a ‘public’ online space.
Lastly, Google’s also launching a new Consent Manager Platform Partner program, which will enable third-party platforms to integrate with Google Tag Manager regarding cookie tracking elements. This is a relatively big update not because it fundamentally changes how cookies are tracked and managed, but because it improves accessibility, which is highly beneficial for many third-party groups.
The Wrap
Data collection management has become a much bigger part of maintaining a website. As such, you need to ensure that you’re operating in line with evolving privacy laws and behaviors. Consent Mode can provide valuable insights and assistance on this, and it may be worth digging into the various reports on offer and how they improve your approach.
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