Looking to improve your SEO score? Well, you might want to look further for once since I’m no SEO expert. Kidding aside, Google has had a bunch of updates for its search functions throughout 2021.

Google is constantly evolving its algorithms, aiming to improve user experience and deliver more relevant search results. Within these regular refinements, the changes can sometimes alter the way your Pages rank concerning certain keywords and terms.

If you’ve noticed a drop-off in your search referral traffic, then certain changes in one of the aforementioned elements may be the culprit. However, the real problem lies in knowing which changes went into effect and when, so that you can later correlate each with your search traffic peaks and troughs.

This is where a team from OnCrawl comes in. They’ve developed an easy-to-understand infographic that outlines all of Google’s major search algorithm updates from 2021, allowing you to match them up to your results.

The pandemic has no doubt caused a big impact on consumer behaviors, making it difficult to pinpoint exactly what caused most changes in recent times. Perhaps, through cross-examination, we all get a better indicator of potential impacts, while simultaneously ensuring that we’re all still up to date with Google’s latest algorithm changes. Follow the Google Search Central Blog for more.

All-Google-Rhythms 

The OnCrawl team did a good job at condensing all the lengthy updates on Google’s algorithms and came up with what is essentially a colorful roadmap that outlines the evolution of Google Search in 2021. All the pertinent information can be found on the infographic, so at best we’ll only be looking at a couple of key mentions.

June & July 2021 Core Updates 

The high point each year is when Google delivers its main batch of algorithm updates. 2021 marks a rare occasion in Google’s history due to delivering two core updates only a month apart. As with all core updates, it may affect your search ranking, so having two back-to-back updates is somewhat advantageous because the second update might reverse any undesirable side effects the first one might have caused.

Google Title Update 

Google introduced a new system that can generate accurate titles for website pages. Helps smoothen out page title discrepancies, possibly improving the ranking of more relevant web pages.

November Core Update 

The third major algorithm update Google released in 2021.

The Wrap

Google puts a considerable amount of time and effort into improving its algorithms, which is no wonder why it’s the best and most used search engine in the world. Handling the load of millions of businesses online, as well as the billions of queries that go through its channels makes Google Search a truly remarkable and versatile search platform, one that’s only set to become even bigger this 2022.

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Sources

https://bit.ly/3K5lYwG