Twitter’s adding a couple of new ways to promote Spaces usage, with new Spaces buttons in the Tweet composer and retweet Flow, which could see more users launching topical discussions in the app.

A Little Space, Please

The new Spaces button will allow you to watch Spaces broadcasts instead of simply Tweeting your thoughts.

“Simply tap the Spaces icon on the bottom left to start a new Space”

Likewise, you’ll now also be able to start a Space from the retweet Menu, which will skip the usual setup process, immediately taking you LIVE, with the Tweet automatically pinned at the top of the Space. Twitter’s also testing a new way for speakers and hosts to share Tweets in a Space through the retweet menu, providing another way to add context to your audio chats.

These new additions provide more streamlined avenues into audio chats, which could get people to at least consider launching one of their own. Or not. It’s hard to determine if this will really catch on, which also applies to Spaces more broadly, as a function in the app. Not so long ago, Clubhouse was the app with the most buzz, with people willing to do anything just for an invite. Everybody who was anybody wanted to be on Clubhouse, with those who were left out feeling like complete chumps as celebrities wallowed away in broadcasting their exclusive audio session in the app.

The boom in audio social was short-lived but powerful. Many investors and tech enthusiasts touted the medium as being a ‘Game Changer’ for digital interaction. Like with most ‘ game-changing’ features, it wasn’t – as more people got access and other apps started implementing their own takes on the offer, the overall quality of the experience began tanking. Audio room quality began dipping, then people just slowly stopped listening. While there are still passionate audio social fans and some great Clubhouse and Spaces broadcasters out there, most have simply moved on.

This doesn’t really bode well for Twitter Spaces. Now, it’s hard to find any ‘Big’ Spaces broadcasts with lots of listeners and engagement. It’s mostly just NFT acolytes and crypto scammers now, which most users won’t really bother tuning into. Twitter also isn’t great at highlighting relevant broadcasts based on each user’s interests, which only further points out the likelihood of Spaces not becoming a major thing on the app.

The Wrap 

All that being said, it does seem a bit illogical to add these updates, doesn’t it? At this point, nobody can be sure what Twitter is planning. All we can conclude is that it’s definitely out to improve engagement via Spaces interactions, which does fit well with the platform’s real-time nature. It should work, but Twitter needs more people broadcasting. It’s still possible, but we suspect that Twitter is nearing the end of its roadmap for Spaces integration. Consider updates like these as last-ditch efforts to try and make what they can of audio social.

Subscribe to our ‘Bottoms Up!’ Newsletter. Get the latest social media blogs about news, updates, trends, and effective social media strategies to take your business to the highest level from Tristan Ahumada and Jeff Pfitzer.

Sources 

https://bit.ly/3OFjLJO