TikTok just announced that it has a new integration with WooCommerce, which would allow WooCommerce merchants to sync their store catalogs with their TikTok profiles, powering its more advanced product display offers.
As TikTok explains:
“WooCommerce is a flexible, open-source commerce solution built on WordPress. Home to almost one-third of all online shopping websites, it empowers anyone to sell anything, anywhere. With the TikTok for WooCommerce integration, you can sync your store catalog, install the most advanced TikTok pixel for campaign performance tracking in 1 click, and create an ad to target your audience in minutes.”
Woo!
Based on their video overview, the new TikTok plugin for WooCommerce enables users to connect their product catalog, activate TikTok pixel tracking, and even create and launch TikTok ads, all from the WooCommerce dashboard.
It’s another addition to TikTok’s growing eCommerce arsenal, with the platform also providing a similar integration with Shopify since late 2020. WooCommerce is the next big platform to be added in. Also interesting to note is that competitor platform Pinterest also announced its integration with WooCommerce just last month.
Right now, for TikTok, and basically all other platforms, eCommerce offers a huge opportunity. In China, in-stream commerce makes up the majority of TikTok’s revenue, with creators partnering with brands to tap into the rising interest of in-app buying, in conjunction with the rising popularity of short-form video within the app. Various US-based users are now also generating solid income from live-shopping. As TikTok works to build better incentives to keep people more engaged, in-stream sales could provide the app with another valuable lifeline.
On that note, increased simplified integration with eCommerce platforms is another key step. With TikTok moving into more advanced product display ads, it could be another significant update for the app, one that might just help tip the scales in its favor as it doubles-up on its efforts to give creators more comparable revenue streams like those of its main competitors.
The Wrap
Though TikTok still has a way to go in building an equitable and sustainable revenue share program, more eCommerce activity, at least right now, will only help TikTok advance crucial user behaviors, getting more money to circulate and move through the app. With luck and enough diligence, TikTok will eventually come up with a revenue model that’ll put it in the same league, if not beyond, as YouTube and other more monetarily established players in the space.
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