Seems like Elon Musk will take over Twitter after all, though we’re not really sure how much good that’ll do after everything that has happened. Fresh off of outlining his solution for the crisis in Ukraine, via Tweet, of course, then once again complaining about how the platform is riddled with bots, billionaire Tesla owner Elon Musk reportedly sent a letter to Twitter management proposing they avoid the coming courtroom battle and that Twitter accept his offer at the original, agreed price of $54.20 per share.

The Last Hurdle? 

Musk has offered to end all litigation, likely avoiding messy courtroom drama, by piggybacking on his original plan, which would also see him be seated as the new Twitter-in-Chief and end months of public back-and-forth between the two parties. The question on everyone’s mind now is why?

To start, Musk’s legal team is not entirely confident that this is a battle they can win. Twitter’s team has been steadfast in its legal basis, in regards to the deal’s clauses, which they say include ‘airtight commitments’ that will lock Musk into his original offer either way. The court trial is also likely to uncover discord around Twitter’s management and processes, which, if Musk does eventually lose the case, would then become his problem, resulting in PR damage that would only further hurt the company.

Musk and Co. have seemingly decided that all of it would be too much and that if they’re not likely to win, they might as well bite the bullet and move on. The latest reports say that Twitter ain’t exactly jumping at Musk’s latest offer, with its management now increasingly skeptical of Musk’s business tactics, and any provisions that he might have added to pull out of his original offer. Perhaps Twitter is thinking that it can get more out of the penalties assigned to Musk as a result of the trial, or maybe they’re also just playing it extremely safe after months of frustrating uncertainty.

But the offer is seemingly a concession from Musk’s side that the court case isn’t going their way, which means that presently, it does seem like Musk will likely become the new owner of Twitter. Which brings us back to the original question raised when Musk first declared his intentions – what would that mean for Twitter?

Impossible to say, really, but here are a few clever inferences:

  • Less reliant on ads – Will likely be more privatized and will build on other tools and channels to generate additional revenue and income streams.

  • More aligned with Free Speech – Musk really likes this and wants to establish Twitter as the ‘Back Bone’.

  • More aggressive bot and fake account removals – Musk hates these and is really the logical thing to do so that whatever user numbers are gathered are more representative of the app’s real reach and value.

The Wrap

What can any of us say, it’s Elon Musk, and the man has been able to pull off some pretty large-scale things that others have thought impossible. One thing is for sure – Elon Musk clearly knows how to work his way around deals and transactions. Even the harshest critics would have to concede at his solid track record of wriggling his way out of otherwise ‘Fool-proof’ cases. We can’t say for sure how much his ownership would change or affect Twitter, but we’ll all soon find out. Hopefully, this time it’s for real.

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Sources

https://bit.ly/3yjGC8e