Sharing content on Social Media can, at times, be a struggle. There are moments when your creativity just runs dry or instances where your imagination was a bit ‘under the weather’. That being said, just what kind of content works best on LinkedIn? Surely the world’s largest professional network has some distinctions over the other social platforms? Well, ladies and gentlemen, that’s what we’re going to find out today.

LinkedIn’s Big 5

To help answer the above-mentioned questions, a team from Brafton shared their LinkedIn content tips through a nifty little infographic. Those that made the list include:

  • Blog Posts

  • Third-Party Content

  • Native Video

  • Text-Only

  • Photography and Illustrations

In addition, more recent research has also indicated that Carousel posts perform well on LinkedIn, with LinkedIn even rolling out a native Carousel option, providing you with another consideration. So, moving beyond these, LinkedIn’s latest analysis reveals that:

  • 61 million users are executives.

  • 40 million are decision-makers.

  • LinkedIn is second to email for business-related content.

  • 50% of all B2B traffic comes from LinkedIn.

Based on these quick statistics, it’s been found that these five content types do really well on LinkedIn:

Blog Posts

LinkedIn is among the few that rewards and benefits from long-form content. Though this is more on the text side, LinkedIn’s highly empirical structure makes it an ideal place for blogs and even scholarly articles.

Third-Party Content

While talking about yourself and your brand is fine and all, don’t make it that your content is all about just YOU. Include content from other credible sources from time to time as well, like pieces from TechCrunch and Hootsuite. Expert opinions, reviews, and subject-matter guides are sometimes best given by third-party creators and providers.

Native Video

Always have room for video in your approach, Snippets, quick previews, and short animations will take you a long way and serve better if you mean to capture the audience’s attention.

Plain Text

An alternative to visually-heavy Feeds are, well, visually-plain ones. Keep a pure copy or two around for when you want to share tips, promote hacks, or just break down something you recently learned.

Photography and Illustrations

Images will always have a place on social, especially authentic ones! Branded images overlaid with text can be showstoppers on LinkedIn, often improving customer retention.

The Wrap

And there you have it. Again, it’s a simple 5-part overview that goes over the most effective content types right now to post on LinkedIn. If you’re looking to establish a presence and start growing your brand on LinkedIn, then this is a must-have asset that’ll help you optimize your approach.

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Sources

https://bit.ly/3OLCzHf