While we don’t really talk about Reddit much, since it’s more a thread-hosting website, as opposed to being an actual Social Media platform, it does generate significant engagement enough to be attention-worthy. On that note, Reddit recently announced a new set of custom avatars for the Super Bowl, created in partnership with the NFL, giving football fans another way to engage with the event.

Super Bowl /r

To start, Reddit’s exclusive football avatars will be available in Kansas City and Philadelphia colors, providing Reddit users with another way to show their favorite teams some in-app support. True enough, many Redditors are football fans. The platform reports that it facilitates 411 million views in football-related communities every month, including 195 million monthly views for r/NFL. Reddit also says that there was a 32% YoY increase in Super Bowl in-app mentions over the past year.

Meanwhile, Reddit’s avatars have proven to be surprisingly popular in their own right, with the simple, mascot images becoming a hot commodity on NFT trading forums late last year. Reported by NFT Now:

“Just three months after the company introduced its NFT project [in July], four separate Reddit Collectible Avatar collections found themselves on OpenSea’s Top 10 list for 24-hour trading volume, with one collection knocking CryptoPunks out of the number one spot. Just prior to this feat, it also came to light that Reddit users had created three million Vault crypto wallets on the platform since July, surpassing even OpenSea in the number of active wallets on its platform.”

Okay, that last stat is a bit misleading, as Reddit gifted users with free avatars, which, to claim, you had to register for a Vault wallet. So it’s not exactly the same level of organic growth or interest as implied, but still, Reddit avatars have proven relatively popular, and that’s already taking into account the broader NFT market downturn.

To that note, the decline in NFT sales has been significant. Based on statistics straight from Statista, interest in NFTs has waned significantly after their initial boom period in late 2021, where people were either all-in or all-out; there is no in-between.

The Wrap

Now, it seems that far more people are out, if not just on the way – still, NFT trading has a niche audience, with certain projects maintaining loyal followings and communities. Reddit avatars may be one of the projects that shrugs the trend, and it could be that with seasonal releases like this, Reddit might be able to continue to maintain interest and engagement, which will then translate to heightened in-app activity. If Reddit’s track record is anything to go by, most users, and even visitors, will find that engagement has always been one of the platform’s strongest elements.

Sources

http://bit.ly/3YwD2SR