Reddit’s looking to make it easier for brands to get into Reddit ads with a new ‘Simple Create’ option that streamlines the campaign set-up process. While Reddit may not be the go-to choice when it comes to advertising and promotions, you can’t deny the platform’s highly diverse reach.
Based on official samples, Simple Create enables you to put together a Reddit ad campaign in three steps:
Add Your Creative – You can upload images or video, with multiple images becoming a carousel post. You can then enter destination and display URLs, add a CTA, and choose whether to allow comments or not.
Choose Your Targeting – You can choose ‘Broad’ or ‘Custom’ audience targeting, along with geolocation details, daily budget, and start/end dates for the campaign.
Select Payment – You then set your payment info, and you’re done – your campaign is launched on Reddit.
It’s rather easy to get into Reddit ads, potentially helping you launch your initial platform experiments, which currently have reach to over 57 million daily actives, across more than 100,000 highly engaged communities. Granted, Reddit’s ad numbers seem to not have been updated for a while now, and it’s hard to know exactly how many active users Reddit currently has. Back in 2019, Reddit reported having over 430 million monthly active users, prior to Reddit undertaking a massive clean-out of its most controversial subreddits, which saw thousands of communities deleted and impacted its overall usage stats.
Reddit switched to reporting daily actives as of 2020. Of course, daily and monthly active users are very different measurements, but the likelihood of Reddit having 430 mDAUs, and 57 million DAU, isn’t high.
Still, 57 million actives is a significant audience of dedicated users that are active in Reddit Communities. This would make for a good ad targeting option, aligning your promotions with specific topics and discussions. It’s definitely worth exploring Reddit’s evolving ad tools to see what results you get. Simple Create allows for a more flexible way to test the platform out with a smaller budget and experiment with Reddit’s automated targeting, which also happens to be the default bidding option in the process. Find out more about Reddit’s Simple Create process here.