I know we don’t really talk about Reddit much, but Reddit just published a new report on the opportunities it presents for gaming marketers, with significant reach to various groups of dedicated, passionate gamers who are looking for new purchase opportunities. And now might just be the perfect time to reach them, according to Reddit.

“We’re in the golden age of gaming. Advancements in virtual and augmented reality tech, faster internet, and the rise of casual and hyper-casual gamers have ushered in a new era. The next few years in particular will be exciting for gamers and brands alike. Following two years of false starts and delays, this year is stacked with more than 100 major video game releases from some of the biggest players in the space.”

/r Gaming

Gaming happens to be a big segment on the platform, with subreddit communities (having the same exact name as the section header above) having over 36.5 million members. Surprisingly, beyond actual gaming-dedicated platforms and public threads, Reddit claims that it’s the #1 source for gaming information and recommendations.

Reddit also notes that it now has over 57.5 million daily active users (mDAU), an increase from its reported 52 million mDAU at the end of 2020. The combination of these elements could present a valuable promotional potential for gaming brands, while Reddit also says that it provides an enhanced opportunity to reach active gamers, who are increasingly looking to buy in-game add-ons.

“Redditors are 2x more likely than the general population to have purchased an add-on or DLC in the past month. And with in-game global spending projected to surpass $74.4B by 2025, this represents a huge opportunity for your brand – if you put as much attention into sustaining the long game as you do a launch.”

There’s definitely something to be said about this element, which is gradually becoming the norm, with users looking to make in-game purchases of items, character skins, and other quality-of-life items. Such has largely been the basis of why Meta sees its Metaverse push as the next big opportunity. As youngsters, who’ve grown up interacting in these environments, move into the next stage, this will become a more commonplace interactive practice. Such would also normalize in-game purchases – and as Reddit notes, its users are already more likely to be moving with this shift.

The Wrap

There are definitely some interesting notes here, along with some valuable insights for gaming brands, which could provide some food for thought in your planning. Granted, Reddit always had a knack for being the go-to place for a lot of ‘interesting’ insights. Though not a hard recommendation for most, it could be worth digging into Reddit and testing Reddit ads. If you happen to be targeting gamers and the gaming community, then Reddit’s an A-listed platform.

Sources

http://bit.ly/3Z5izVb