AI is a HOT TOPIC right now. Which means you can use it to attract Seller leads! How? By creating AI lead magnets!

There are 2 ways to do this. First, use ChatGPT to create AI related content. Share that content to generate leads by offering it to your local audience as a free downloadable. For example, you can create a chat in ChatGPT, and start by posting this prompt in the chat. Make sure to use the Browse with Bing option when you start the chat so the tool can use up to date info from the web.

Prompt: “I want you to act as my downloadable lead magnet creator. You will work with me to create local guides that attract real estate sellers. Using your internet access function you will incorporate up to date information. These guides should be less than 10 pages long. Each guide should appeal to people who are thinking of selling their house in the _____ area. Start by asking me about my ideal customer. Then use that information to propose 3 guide ideas. I’ll select my favorite and you will then reply with a completed guide, including localized and current data and links to any relevant webpages you discover in the process. Let’s get started!”

This prompt will begin a conversation that will create a hyper customized local guide you can then give away to generate local seller leads! Use targeted ads on Facebook to drive up your results. You can also post into local groups where it’s allowed to generate organic interest.

Now, let’s talk about version 2. It’s a little harder, BUT way cooler and more effective! Instead of creating a one time guide, this approach actually develops an AI tool that gives everyone their own customized information! Here are three examples if you’d like to see what I mean. You can build a Neighborhood Matchmaker, a Listing Marketing Assistant, a Staging Assistant, or really any other useful tool you can imagine! 

To start, you’ll need some sample code to work from. Try visiting Huggingface.co to see examples of a range of tools you could use as a framework. Then, start a new thread on ChatGPT and share this prompt in addition to your example code. 

Prompt: “I want you to act as a professional Python code writer for me. I’m going to give you an example of some code to work with. Use this code as a template. When I request a new tool, you will use this code as exactly as possible, only changing the parts that are needed to develop the new tool. First, I will give you the code. Then, I will prompt you to develop new versions for me. Here is the code: “

That will set up ChatGPT to create new versions of the code! From there just upload the new code to Huggingface to use on your own website! If you’d like to see a demonstration of how to do it, just visit this free training. We’re also running an entire course on how to develop these tools for your business in Business Video School. Register for a membership with us to access it!

In the end you’ll have a tool hosted on Huggingface that you can embed on your website. From there, create graphics and videos to promote it, and watch the leads roll in!

While both of these techniques require some technical skill, don’t drag your feet on implementing them. You only have a short time to be the first in your market to do this before the competition catches on! AI is hot right now, and likely will be for the next few years. Take advantage of that attention to separate yourself in your local market.