With Social Media essentially shaping how we do things for well over a decade now, many things have changed, with even more trends having come and gone. With technology constantly advancing and best practices evolving, it’s high time that you either let go or debunk Social Media myths that might actually be hurting your business.

Mythbusting

As a disclaimer, within a guide like this, some various notes and tips are either outdated, misinterpreted, or just plain incorrect, with some transforming over time, to the point where it’s hard to know exactly what’s the right way to go. The real, bottom-line truth is that you need to listen to your unique audience. Some processes that are considered bad practices might actually be perfect for your target market, while some highly recommended pointers could fall flat. Knowing your audience, through your own experiments and analytics is key.

This, really, is the message of this new listing from Social Media advisor Angie Gensler. Gensler has collected various Social Media tips and provided a counter to each, which is worth considering in your process. Before diving into any details, you can check out Gensler’s advice directly here.

First up, the 10 biggest myths that you need to debunk are:

  1. Social Media is Free

  2. You Must be on Every Platform

  3. Post Unique Content on Each Platform

  4. Social Networks are Broadcast Channels

  5. You Have to Post Multiple Times a Day

  6. Your Images Have to Be Perfect

  7. You Must Have a Cohesive Aesthetic

  8. Share Lots of Portraits and Selfies

  9. Scheduling Tools Hurt Post Performance

  10.  You Must Create Videos to Get Results

Now that you know what the 10 myths are, what you should focus on are the 10 corresponding truths, which are easily shown on the infographic. While we won’t lay down all of them, we’ll mention a few that happen to be critical. The first one is that Social Media, while the sign-up process is often free, growing on Social Media costs a lot of time. Also, what’s really ideal is to find yourself focusing on maybe one or two platforms, ideally where your largest customer bases are. Lastly, post authentic, no-filter images.

The Wrap

Again, at first glance, it may seem that these ‘myths’ sound like very basic steps, and they are, but that’s the reason why they get so misconstrued. Now that you’ve been given the layout, what you should do is focus on hitting the truths. Ironically, the best-looking stuff on Social Media is the same thing that follows all 10 myths. The closer you are to represent yourself and your brand online, the likelier you are to succeed.

Sources

http://bit.ly/3ZnJTOs