I know we all just recently got back from Christmas and the New Year, but what can we say, time stops for no man. Despite the year having just started, you should be starting to plan out the rest of it, especially for your Social Media approach. This should help – a team from Statusbrew has put together a new ‘Social Media Holidays’ calendar for 2023, which highlights all of the key events and holidays that you might want to use for campaign tie-ins and brand promotions throughout the year. 

Incoming Holidays

Well, there’s really nothing else about it. Simply put, it’s a calendar with all the official and recognized holidays for the year. Besides being probable rest days, they can also be points to either blast a little extra promotion or launch a specific, timed activation in the hopes of improving your engagement. You’d be surprised to know that in January, there are only 5 normal (non-holiday) days. For a marketer, such information means that there’s huge marketing potential just for January alone. 

If you’re in need of some thematic inspiration, then this calendar would be a great choice, given how many random days there actually are each month. Whether you’d admit it or not, mapping out a year’s worth of content is hard – heck, even just a week’s worth can be incredibly tedious. February 27 is No Brainer Day, no kidding!

These notes and tips could be hugely valuable since they give you little nudges and prompts that you need to fill up your planner, while also bolstering your brand messaging with relevant promotional tie-ins. You know the game – if you want to grow your presence and get more eyes, traffic, referrals, etc., then you have to be present; you have to be as visible as possible, which is only helped along if you manage to have stuff planned for when your audience would celebrate or participate in an event or movement.

The Wrap

On that note, it’s a pretty handy overview, which you can download here, that should help guide your efforts for the year. At the same time, the source makes for a great reference for you to also learn more about the listings and all included knick-knacks. The purpose of this piece isn’t really about the fact that there’s already a calendar with all the holidays for 2023, but more on the opportunity that multiple touch-points offer for your brand and its growth. If you also mean to simply grow closer with your audience, then these holidays also make for opportune times to further glean insight from them, better aligning your strategies with their interests and motivations.  

Sources

https://bit.ly/3QpW6iU