Let’s face it, in a way, all of our lives have been ‘hijacked’ by Social Media. Nowadays, it’s a race to build the most engaged communities across various social platforms. Despite this shift, many companies have yet to empower their Social Media managers with the resources they need to succeed.

Here’s what a ‘Day in the life of an average Social Media manager’ looks like:

  • Create visually engaging graphics for 3 – 8 social platforms.

  • Consistently respond to comments, DMs, and other interactions.

  • Monitor trends and competitors, while keeping up with algorithm updates.

  • Measure success and reporting to reflect meeting goals.

In 5

Let me put it bluntly – Social Media isn’t easy, free, or simple. It requires a lot of time, effort, and investment, doubly so for those who decide to take up the mantle of ‘manager’. It’s hard to know just how a social media manager keeps up, so Loomly shares 5 ways in which automation can greatly help out.

  1. Manage Multiple Accounts in One Place

One way to start is with a great Social Media management platform. Loomly is obviously on the list, but other great tools like Sendible and Planoly also make it easier for social media managers to craft, optimize, schedule, and automatically post content across all of their chosen channels. These tools will act as your hub, providing you with an HQ for most of your tasks and campaigns.

  1. Maintain a Consistent, Optimized Post Schedule

Consistency is a core element online, forming one of the most important aspects of building an online brand. Scheduling can prove to be more difficult than we expect. Going on an occasional vacation is pivotal for Social Media professionals to keep their mental health in check, while creating a visual calendar proves highly beneficial for planning posts for weeks, even months in advance.

  1. Create Better Content, Faster

Generative AI tools, such as ChatGPT, have recently begun dominating the space. AI tools no doubt help trivialize most of the basic nuances when it comes to customer service and audience interaction, but AI, no matter how advanced it may get, can never match the natural and relatable touch of human humor and trend-hoping. ChatGPT can be the bricklayer, but the Social Media manager has to be the architect.

  1. Streamline Collaboration and Approval

Social Media marketing has one big bottleneck – collaboration and the approval process. Social Media managers can enlist the aid of social management tools like Monday.com, which would help them better facilitate a review workflow between designers, leadership, legal, and/or clients through either email or Slack. While not free, project management tools offer managers an affordable and comprehensive option to further streamline their processes.

  1. Aggregate Reporting & Analytics

Measuring your success is required to improve your overall performance, which is needed for any Social Media manager to continuously improve. However, no one would want to manually log in to five Social Media accounts just to collect data. This can take hours on end, given how each social platform has its own reporting and analytics suite. A great Social Media management tool aggregates such information with ease, providing managers with an extra array of tools to make their daily tasks easier to manage.

The Wrap

There’s currently a growing gap between what’s expected of today’s Social Media manager and company-provided resources. Companies that prioritize empowering their Social Media managers with the best tools are significantly more likely to achieve their goals, thus establishing a leading brand online. In short, while not being the end-all-be-all solution, proactive and intuitive use of automation tools can mean the world of difference for all but the most aspiring Social Media pros.

Sources

http://bit.ly/3Ky4ATM