Are you looking to further improve your Social Media game in 2024? While the year is not over yet, planning for tomorrow is always advantageous. If you are looking for a quick guide, then this might come in handy. Giraffe Social Media recently came up with some new tips to help you get the most out of your Social Media efforts. You can check out Giraffe’s 5 vital strategies for Social Media growth here.
Growth Should Be Constant
Many elements go into gauging your Social Media performance, including analytics, engagement, and more. Without further ado, we present you with our DoS-ified version of Giraffe Social’s 5 vital strategies for Social Media growth.
Engagement Is Key
Active engagement is always the first step. Respond promptly to comments and messages. Furthermore, effectively make use of polls and discussions to drive and encourage more user participation. Brands with high Social Media engagement can experience a 54% increase in brand awareness.
Consistent Content Calendar
If there is one thing that we always advocate, it is to stay consistent with your posting. Establish a regular posting schedule and diversify your content types and formats. Evidently, research shows that consistent posting on Social Media can lead to a 23% engagement increase.
Leverage Influencer Collaborations
Partnering with influencers is a growing trend. In an age where influencers are almost equal to Hollywood celebrities, you have to capitalize where possible. Team up with influencers who are relevant to your niche. Make use of influencer-generated content to improve your authenticity and expand audience reach. All in all, around 49% of consumers rely on influencer recommendations.
Analytics Insights for Optimization
“Businesses that use analytics are x2.5 more likely to see an increase in marketing ROI.” Analytics and insights are the most in-your-face indicators that tell you what your audience wants. Therefore, regularly analyze your performance metrics and take note of the best-performing elements. Adjust your approach based on what resonates with your audience.
Run Targeted Advertising Campaigns
Of course, no Social Media growth strategy is complete without a segment that talks about ads! Consolidate all of the previous steps and run a specifically-crafted, targeted ad campaign. If revenue is your penultimate goal, then this is a mandatory step. Global social ad budgets doubled from $20.18 billion to $39.11 billion from 2014 to 2016.
And those were 5 vital strategies for Social Media growth to try out in 2024. It is not too late to do a pilot run of these strategies to round out this year. While not new, these strategies have gone through various testing and tempering over the years, helping cement their status as “Foundational” elements. Gift yourself an opportunity by trying out these strategies for your Christmas campaigns!