Expanding the presence of your local business is always a goal. Now that we have Social Media, achieving that goal has become easier. With the advent of the internet, expanding local brand reach is now more versatile. The practice is still the same, but execution has become more diverse. Are you looking to boost your local Social Media Marketing? Look no further. If a boost is what you’re looking for, this guide has five.
Big 5
Google exists, so there are many guides out there that can teach you the same things. However, we are going to learn from Idunntoday. As an agency specializing in digital marketing solutions, Idunn has the relevant insights that may amplify your efforts. In fact, they have an infographic that lists five ways to rock your local Social Media marketing strategy.
Here are Idunn’s top five tips:
Be Where Your Customers Are
Stop Selling Aggressively
Find Out What People Are Interested In
Always Fill In All Sections of Your Profile
Run Contests and Special Promotions
Time for a quick dive into each tip, starting with Being Where Your Customers Are. Generally, it is a good idea to build yourself up on larger social networks, but not always the most optimal. Depending on your target market and what you offer, know where majority of your audience is. Location also plays an important role here, so ensure that your approach is calibrated by proximity. Doing a little competitor research and market variety analysis is a plus.
Stop Selling Aggressively
No one likes anything that is overly salesy. Don’t lead with the intention of selling or making people want to buy. The more you attempt to pitch your brand, the more saturated it becomes, eventually leading to lower performance. Most Americans are exposed to 4,000 to 10,000 ads a day! Don’t make your brand appear tiresome to see. To achieve this, use customer testimonials, before and after comparisons, and similar advertising formats!
Find Out What People Are Interested In
If you want people to bite into what you are offering, then you have to know what makes them tick. Trends are everything on Social Media, so knowing the most trending Hashtags, keywords, and topics is a must. Once you find out what sells like hotcakes, join the bandwagon, but add in some personal flair.
Always Fill In All Sections of Your Profile
A filled-out profile is a good profile, especially for ranking on Google Search. Google uses certain profile information to display the best results of a query. You have a higher chance of showing up among the top results with more complete information. Remember to pay attention to details like address, contact number, and ZIP code.
Run Contests and Special Promotions
Everyone enjoys a unique promo every now and then. You can search online how countless brands found success by integrating their unique reward system. Gamifying and incentivizing your audience to support and interact with your brand is a growing trend. Effectively catching onto this trend could lead to better payoffs.
Here are some examples as references:
Get (X%) off your next purchase using [Special Code].
Social Media Posting/Upload Challenge for a prize.
Free [Food Item/Order Upgrade] by using affiliate payment methods.
Depending on what your brand dabbles in, a promotion or two can really spell the difference between bust and boom.
The Wrap
Those are some interesting notes to help improve your local Social Media marketing strategy. Before you focus on scaling up on a broader level, it pays to focus on the local scale first. Establishing a solid local foundation allows you steadily expand into larger arenas. While it may not always be the easiest thing to do, Idunn’s guide hopefully makes it a more appealing process.
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