2022 marked a significant changing point for many things – marketing included. Change doesn’t always come with good news and a basket of good-smelling roses, which was the case last year as greater economic forces brought about highly unstable market conditions. In response, to help recoup all those lost sales and overall reduced traffic, ensuring that you provide an optimal digital experience can spell the difference between swimming and drowning during the turbulent waves of the broader economic downturn. Stay above the water by making sure you have a digital experience benchmark.

Benchmarking

Benchmarking can be a long and arduous process. Luckily, you don’t have to manually go over each task, with Contentsquare doing the bulk of the work in their 2023 Digital Experience Benchmark Report. The 36-page report goes over three major elements when it comes to digital experiences: the good, the bad, and the frustrating, plus loads of other related and adjacent insights. It’s well worth grabbing yourself a copy and skimming through to find out what sections are relevant to your efforts, though if you ask us, the whole report is rather useful.

If you go through the entire thing, you’ll realize that 36 pages are actually already short for such a comprehensive dataset, which itself caused Contentsquare a fair bit of work to acquire. For a little context, to build the dataset, Contentsquare collected all pertinent information, including impressions from 35 billion digital sessions, 2942 websites, across 9 industries, 26 countries, and 161 billion page views.

To the reader’s benefit, the report does open up with a ‘Fast Findings’ section, which sort of serves as a synopsis of all of the content featured. In particular, being able to ramp up activity is your gateway to more opportunities, primarily the ones that offer you greater monetization potential. The report goes on to discuss digital experience KPIs, all the way until you reach a hefty takeaway portion, which makes up around a third of the entire thing, which says a lot about the level of insight it provides. For example, treating each new visitor differently can end up with you improving your traffic by as much as 10% YoY.

For the more empirically driven, do not fret, for Contentsquare also included a methodology section, although you might be a bit confused as to why it was put at the very end. Either way, it’s there, and it’ll be a great help if ever you want to try out something similar in the future.

The Wrap

The report is a full-blown thesis, overflowing with data, charts, and tables that are all designed to help inform you about the various nuances to keep an eye on if you mean to optimize your digital experiences. Often an overlooked factor, the user experience is a major drive for online growth, and in a digital era, doing such is the closest you come to discovering El Dorado. There’s so much from the report to even try and summarize here, so if you don’t take our word for it, then we highly recommend checking out Contentsquare’s work.

Sources

http://bit.ly/3ZbNQ9M