We get it, initiating a Social Media campaign can be a very daunting task. It can prove to be so rigorous that most just give up before trying. There’s a good reason for that – Social Media can be a very fickle and unforgiving space, severely punishing those who are unable to pivot along with its fast-paced and ever-changing nature. A normal ad campaign can already be challenging, doubly so once you take it to Social Media. We’ll be trying to turn that around today.
Only in 12
To help flip the idea that Social Media campaigning is hard around, a team from 10 Digitalshares their Social Media tips in a cleverly put-together infographic. Their overview goes over a few things, which include:
Research and know your audience
Pick your social platforms
Pick your KPIs
Write your social media playbook
For more details, you can check out 10 Digital’s full infographic here. In the meantime, we’ll go over each step and quickly lay them out based on our own interpretation.
Audience Research
Get insights and know where your content stands. Make use of Google Analytics for a better baseline.
Picking Your Platform
Stick to knowing where you’re strong. You have only limited time each day .
KPIs
Make sure to pick KPIs that can effectively measure your content elements, such as visuals, page views, and engagement metrics.
Author a SOCMED Playbook
Similar to when you want to craft the ideal music playlist, this one is for a strategy.
Brand Alignment Around Your Plan
Accountability is important, so ensure that transparency runs through all of your departments.
Post Scheduling
There are ideal posting times on Social Media, so check out which times and dates are most compatible with your chosen platform/s.
Create A Content Bank
Think of this as a bank for your content, not your money; it functions pretty much the same way. Check out apps like Evernote and Wunder.
Post Relevant Content
Go with content that’s either relevant to the times (recent events) or to your audience (niche).
Treat All Social Channels Separately
Distinguish each of the channels you use because, no matter how similar they may be, they all have their own set of nuances and unique dynamics.
Assign Someone As A Customer Service Rep
Find who among your staff/team best fits this role.
Reporting
Set monthly report dates.
Reanalysis
Basically, A/B testing; your brainstorming time.
The Wrap
At face value, these are some very basic and easy-to-understand concepts, however, as most of us have now come to find out, execution differs greatly from theory. Granted, these are indeed easy enough to do, but the intricacies and details behind the dynamics that go on behind the scenes are something that not everyone can quite grasp, at least not in the beginning.
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