Remember, Social Media is a land of trends. He who is able to catch trends remains on top. If you’re looking to increase your online brand visibility, then learning the hottest trends this year is a must. That being said, a team from Mentionlyticsshares what they think are the top Social Media trends through a simple infographic.
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Here’s what Mentionlytics, well, mentions (ba-dum-tss):
TikTok
Despite all of the recent flags and controversies, the fact remains that TikTok is the most popular app in the world; the All-In-One social medium.
Social Listening
Brands have to consider users’ sentiments. For those that do good, customers discuss brands more often on Social Media.
Social Ads
Social Media’s level of personalization guarantees that a brand’s messages will be heard by its target audience, thus increasing brand awareness, leads, and, ultimately, sales.
AR & VR
Both of these elements hold a lot of potential, and the transition toward the imminent Web 3.0 will surely see some of these in practice soon. AR already makes digital shopping easier.
Video
Video has become the dominant medium. Longer videos further decrease attention spans, which, again – TikTok.
Micro-Influencers
Influencer marketing is growing. True enough, 40% of Twitter users say that they would buy things online as a direct result of an influencer Tweet.
Shoppable Media
Social commerce is growing and is actually causing brands to increase their budgets for it this year. It’s estimated that shoppable media will reach $1.298 billion in revenue this year.
Social Customer Service
It’s safe to assume that CSR will always be part of the business process, online or otherwise. Customers are increasingly using Social Media to communicate with brands, which can lead to more conversions and sales.
Gamified Content
More and more people are starting to appreciate game-like content, almost as much as they like interacting with each other. Rewarding users for contributing to content is one example.
Social Audio
Despite rumors that it’s out, social audio and social listening remain significant growth drivers, especially for certain social giants such as LinkedIn, with its Rooms and Podcasts seeing relatively plenty of engagement on its app.
The Wrap
Compared to most other trends, these are some general good, and more importantly, easy ones to understand and latch onto. While execution will always play the most important role, these points at least help you map out a macro approach that you can take to tackle Social Media overall. If you want to check out Mentionlytic’s full infographic here.
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