SPECIFY where and when you CAN.

On Social Media, you’ll find various Content Spheres belonging to all sorts of Creators. While some of these may be great, the issue when trying to BUILD your Brand and Presence often boils down to how well you are able to specify your Niche – your content Focus.

There’s a simple RULE we’d like you to remember: GENERAL appeals to the Masses, while SPECIFICITY appeals to the people who will Matter.