Just what exactly are the best social platforms for each industry? For example, is LinkedIn really the best for professionals? While an ‘it depends’ scenario generally befalls categorization, this ranking will likely spark some debate among Social Media marketing people. A team from Khoros recently conducted a thorough review of social platform demographics. Based on their findings, they’ve also published a chart that outlines the best and worst platforms for brands in each industry.
Least to Most
Again, and despite Khoros’ added overview, the answer really does depend. There are no doubts that retail brands that have seen huge success on, say Twitter, which Khoros also says is not best suited to Tweets. A lot comes down to each business’s individual approach and strategy. With that in mind, there probably isn’t a definitive way to say that your business shouldn’t bother with this platform or that one.
If you’re able to find your audience where you are, and it aligns with your messaging approach, then you wouldn’t really need Khoros’s guide – but what the Khoros team is highlighting is that based on demographic analysis of users, trends, and the like. Based on all of these factors, you could use this overview as a guide to help improve your strategy.
You can check out Khoros’s full social platform demographic guide here for a little extra insight, but let’s take a closer look at what they’re laying out. First off, Khoros identified Seven (7) major industries, which are:
- Retail
- Media
- Sports
- CPG
- Financial Services
- Automotive
- Health Care
The visual is pretty straightforward and while you might not agree with it completely, which is totally fine, the best platforms for Retail are Facebook, Instagram, Pinterest, and Snapchat. Likewise, the best ones for Media are Facebook, Twitter, YouTube, and Snapchat. There are also other makers such as ‘Not right’ and ‘It depends’, both of which are easily identifiable if you stick to the chart legend and just look carefully.
The Wrap
We’ve said it countless times over, don’t put all of your eggs in one basket. Yes, knowing which Social Media platform to focus on is a good thing as it’ll allow you to optimally allocate your resources and energy, but not diversifying and spreading your assets over at least 2 or 3 other platforms also puts you at great risk to lose significantly should something happen. Khoros’s guide serves as a good reindeer of that observation.
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