This is more of an update on the progress of the broader rollout for Twitter Spaces, which most Spaces broadcasters should find rather titillating – today, Twitter has announced that all Spaces hosts, be they on Android or iOS, can now record their sessions, effectively bringing the expanded Spaces rollout near its end-phase.
Spaces, ROLL OUT!
The recording function aims to provide additional value for your Spaces content, essentially allowing you to re-share and/or repurpose your content to generate more interest or to simply drive more Spaces activity and engagement.
Based on the screenshots included in their official announcement, the sequence to record Spaces broadcasts seems to be straightforward enough. If you want to record your Spaces chat, first toggle on ‘Record Space’ found within the setup process. Participants will be able to see when a chat is being recorded as a red ‘REC’ prompt will appear on the upper left corner of the main screen, kind of like how Zoom does it. Hosts can stop recording at any time throughout the broadcast.
Spaces that have completed recording will be available for public Twitter playback for 30 days. Hosts also have the added benefit of being able to download the audio of their Space, making it available for the same repurposing that can transform said audio recording into either a podcast or as smaller audio snippets, doubly serving as promotional material for future or upcoming broadcasts.
The update marks the latest developments concerning audio social platforms, which originally gained a lot of support due to their ephemeral nature, with new platforms such as Clubhouse gaining significant hype and attention early on, especially during the starting parts of the pandemic, essentially serving as alternatives for in-person meetings and conversations. While chat recordings somewhat change the dynamics of audio-based connectivity, they also provide more functionality and utility for the option – except for some recordings depending on the background and profile of guest speakers.
Despite uncertainties with the long-term appeal of the option, Twitter continues to emphasize its Spaces platform as a kye growth element and simultaneously dominates the current landscape of the audio social space as it continues to find new ways to increase its audience reach. Though Twitter has been cranking it in high gear for the past several months, chucking out new features faster than an industrial food packager, it’s sad to say that most of their innovations have fallen short, gaining the initial attention but failing to catch on afterward.
The Wrap
It’ll be interesting to see what certain approaches change for Twitter now that it’s under the new leadership of CEO Parag Agrawal. To the platform’s credit, Twitter has been more than generous lately when it comes to new and/or updated features and functionality, with the platform seemingly able to hit multiple fronts in a short amount of time, which is more indicative of the work those heading the company are putting in.
Audio social is still mainly a developmental space, meaning that a lot of potential resides in the option, meaning that Twitter might yet be able to capitalize on an element that can bring about yet another major shift in digital connection. That being said, there are also challenges to be expected, as largely unexplored territory also means that there are a lot of factors that remain untested. So far though, things seem to be going well for Twitter. Let’s hope they can keep the momentum going.
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