At this point, it’s safe to say that we all must surely think that this pandemic sucks. The ever-changing conditions make it nearly impossible to map out effective strategies; it’s more likely that we’re crafting contingency after contingency, instead of actual, working plans. This conditional back and forth also greatly impacts consumer behaviors and traits, with situational changes in living subsequently affecting how business is done and how individuals go about spending their time day-to-day.
On that note, events are one of the things that are also significantly affected – the past two years have served as habitualization for the new stipulations attached to live-event attendance. These mainly have to do with refunds and emergency dispersion protocols because you never know exactly when things might suddenly take a turn for the worse – a single sneeze or cough might send an entire stadium into a panicked frenzy.
This makes planning your tie-in social media campaigns truly mind-boggling; your head will probably start hurting after going over your 4th backup plan. Think of it this way, it makes little-to-no sense planning a CES-aligned Tweet schedule if CES would just likely end up being canceled. Right now, relying on probability, even if you would consider yourself to be more “lucky” than average, will only end up costing you precious time and money.
Twitter Annual
Twitter has decided to slightly alter its annual events calendar, shifting towards an interchangeable and editable online listing, as opposed to the traditional black-and-white hard copy and/or PDF. In this way, Twitter hopes to better align itself with the shifting response of many social marketers to the constantly changing state of the real world and the subsequent effects it has on online activity. It seems old practices are now favoring more ‘fluid’ approaches.
With that in mind, being able to quickly apply changes also works to the advantage of the applicator, meaning that the faster something new is implemented, the better it is, generally, for the implementer, which in this case is Twitter. The new calendar is now live and can be accessed through this link. The great thing about this new calendar is that it’s like a super creative Google Sheet, meaning that events can be added or removed, depending on how the situation progresses throughout the year, making it a rather handy companion for your strategic planning.
If you explore the calendar a bit, you can see that Twitter’s planner maps out all important dates and events to note for each month, along with a listing of what is currently scheduled to proceed. Of course, it won’t hurt to individually check in on conferences and similar events of mass-gathering, just to make sure that they’ll be pushing through. One more important aspect of the calendar is that it has a solid reference guide for all key tie-in opportunities for your social media campaigns for the year.
The Wrap
Twitter performed a little extra service by also releasing regional versions of the calendar for the following countries:
It’s a simple and great resource, and what’s more, it’s absolutely FREE! Twitter knows that things have been hard for everyone, so in a very ‘philanthropic’ move, it’s good to see Twitter take such a proactive approach in helping all of us make progress, somehow, with our projects throughout the year.
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