Twitter had just recently launched its improved labels, and now it’s also rolling out a brand new and updated Tweet analytics display! Made to be available on each Tweet, the new display looks to provide more specific performance insight, along with some extra engagement elements. Talk about being efficient; Twitter seems keen to end this year in the best possible way it can so as to gain a favorable and advantageous start come 2022.
Improving how analytics are presented can prove to be twice as useful, considering that year-end and year-start time periods are two of the biggest annual insight generators. Marketing wise, these are two of the best times where companies and brands can review and reconfigure the strategies and approaches they have in place in order to determine the best way forward. For a news-hub platform like Twitter, giving intended-users key data through analytics can make it a potentially major player in terms of supplying critical niche information.
Looking Good!
The updated Tweet analytics display will even include insights on replies, Retweets, and Likes. It’ll also supply more specific data as to the origin of your Tweet impressions, as well as additional notes on link clicks and engagements. All in all, a pretty comprehensive presentation of almost all pertinent and critical insight data.
You can also access data on profile engagements, such as clicks and likes, by simply tapping on the ‘View Engagements’ button. However, the new format is far more intuitive, including more immediate insight data on each specific Tweet, allowing you to better gauge the performance of individual Tweets.
While the new display is certainly more ‘presentable’, Twitter’s analytics tools are still ways behind that of other platforms. Though the newer format is more intuitive, it’s also more limited, considering that Twitter had removed the ‘Audience Insights’ element last June.
Despite certain setbacks, you can still glean additional information from Twitter ads, even without necessarily having to run a campaign, which can come in pretty handy in certain market situations. However, Twitter analytics tools are fairly restricted even with the added flexibility. Twitter analytics are also not the easiest to use if you’re after more granular performance data.
This is where the best news comes in. Fret not, for Twitter is planning to roll out even more analytics updates in the coming months. Better Twitter analytics will surely lead to better Tweet performance insight, thus leading to improved Tweet strategies.
The Wrap
The main question would be if Twitter would introduce higher analytics capability for free, or gated behind its Twitter Blue Subscription offering. The latter would definitely add to the platform’s monetization efforts and would add greater incentive towards paid subscription. It’ll likely also make Twitter a more significant interest for social media marketers.
The public nature of Tweets have led to the creation of multiple 3rd-party analytics tools over time, several of which have become key options for advanced marketing efforts. On that note, Twitter can potentially offer a better version of the service, but this time introduce one that’s purely in-house, thus maximizing revenue potential. If you think about it, a definitive ‘Twitter Analytics’ does add loads to the platforms credibility and significance.
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