Facebook might no longer be the coolest app in the world, but it remains to be among the most visited ones. On that note, which social platforms look to be the most beneficial to your business? Well, based on a new survey from Skynova, Facebook is still the most critical connector for SMBs, followed by Instagram, then YouTube, which effectively makes the top one and two spots come from Meta.

Strong Connection

Of course, it’s still relative depending on what your business sells and who your target market is. Nevertheless, according to this data, which was based on a survey of 1000 small business owners, Social Media remains a key platform for attracting new customers, with Facebook continuing to lead the way.

The report also suggests that CRM software plays a critical role, with a business development manager being a big bonus. You can check out Skynova’s full overview here. In this piece, we’ll be simplifying and breaking down some of the most prominent stats, starting with pain point identification. For most SMBs, the hardest pain points to overcome included:

  • Attracting Customers (35%) 

  • Increasing Brand Awareness (34%)

  • Managing Workflow (33%)

  • Financial Planning (33%)

  • Employee Turnover (32%)

There are a lot of statistics in the report, so we’ll skip some and head into the specifics that involve tools, primarily talking about the various tool categories offered by Facebook. SMBs were shown to favor customer relationship management software, with 44% weight. Communication software follows at 27%. On the management software side, some of the top-pick tools were:

  • Salesmate (25%)

  • Zoho CRM (24%)

  • Freshsales (24%)

In terms of ROI, small-business owners who invested $600 monthly into their business software-generated, on average, $4000 in monthly revenue. Furthermore, a little over 50% of small-business owners returned a profit within a year of investing in their business software.

The Wrap

In the last section, Skynova’s overview looks at ‘Essential Roles’, which are the job descriptions that are the most pivotal in maintaining operations and ensuring growth. Topping this spectrum is the Business Development Manager, taking up a 43% weight in responses. You kind of get an idea of just how valued that role is from SMBs, considering that the #2 spot belongs to the Customer Service Representative, which rests only at 26%. These are some handy insights to consider. If you need some key information to help guide your planning, then grabbing a copy of Skynova’s report sounds like a plan.

Sources

http://bit.ly/3y2PONv