Christmas is a mere 80 days away! Despite a massive question mark regarding whether or not COVID restrictions ease up during the season of giving and joy, people are looking forward to big reunions and celebrations. Besides the accompanying warmth and merriment, big holiday occasions are often dotted with mass-shopping experiences and overall increased spending, opening up all sorts of engagement opportunities.
In preparation for the arrival of new Christmas trends and behaviors, Twitter has recently updated its Christmas marketing mini-site that houses several types of useful materials that can potentially help you map out your holiday campaigns or reorient your marketing strategies.
The mini-site is relatively simple and isn’t populated yet with many resources, but that may quickly change as the weeks roll by. As it is, navigation is pretty easy, and Twitter was kind enough to put up highly useful information such as platform-specific usage stats and key trends. You’ll also have access to all ad tool links, seasonal planning guides, and even some inspirational tip posts to keep the gears in your head-turning.
It’s worth taking note that Twitter is also offering a Christmas ads Webinar on October 14th, where it looks to present new insights that could be of further help to your efforts. Don’t miss the chance to get pivotal information from Twitter themselves! Besides, the event is free, so RSVP now!
Other Stats To Note
While the mini-site will share key information, these general Twitter statistics should help shed more light on Twitter’s viability and efficiency as a total marketing platform, especially during the holiday season.
Nearing 4 billion global users – Indicative of good reception and generally has acceptable levels of market penetration.
Lower ad spends – Has been lowering its expenses on advertising costs since 2019. Down to $56.1 million by last year.
44% daily engagement rate – This was from a select sample of android users. Imagine an aggregated value including Apple users and across multiple device types.
General spike in Tweet activity – Showcases that the platform experiences increased levels of use and helps facilitate discussion and build connections.
The Wrap
It may not be major news, but nearly 2 years of COVID has taught us that there is victory even in small matters. While it’s not a guarantee that things will be ‘all-clear’ come Christmas, we are given signs of hope that we might be able to at least enjoy this year in the company of family and friends, away from the alienating confines of quarantine and social distancing.
If people are allowed to be out and about, that’ll only provide even more insights and trends to look into, more considerations to factor in your marketing approach.
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