With Facebook having taken a dip in popularity in recent times, is it still a viable marketing platform? For the most part, yes. Despite lagging behind TikTok and YouTube in terms of engagement, Facebook continues to dominate on pure traffic and frequency of use. Not only that, but the marketplace and overall Facebook app spend have been increasing over the past two years. On that note, how can you further improve your social marketing in the app? If you want to learn the different kinds of Facebook Ads that’ll be perfect to throw into your advertising mix, then read on.
Nine Examples
To help exemplify the point, a team from Giraffe Social Mediacreated and shared this infographic illustrating their ideal Facebook Ad tips. Here are the ones that made the cut:
Growth Ads
Traffic Ads
Promo Ads
Conversion Ads
Retargeting Ads
There are more, so let’s take a look at each briefly, starting with Growth Ads.
Growth Ads
We don’t know how much simpler we can make this. Growth Ads are exactly as they sound – ads designed to get people to like and react to your uploads and Pages.
Traffic Ads
These Ads’ goals are to push social traffic to your website, be that in the form of views or, more importantly, sales. If you happen to sell traffic lights, then that’s just a literal and humorous coincidence.
Promo Ads
In the simplest ways, Promo Ads or promotional posts are pre-existing posts that you use to push to a wider audience. Think of them as paid boosts to previously organic posts, if that makes sense.
Conversion Ads
Much like Traffic Ads, these ones are designed to send people in your direction, but also encourage them to go a step further. Contact forms and locking content behind FREE sign-up gates are good examples.
Claim-Offer Ads
Ads that run in tandem with any CTA promos you’re currently running, such as first-time sign-up freebies or new-customer discounts.
Store Ads
The go-to choice for businesses that only have only brick-and-mortar stores. They’re like Traffic and Conversion Ads, but for physical stores.
Event Ads
An ad type perfect for businesses either with an ongoing or future event. Though not necessary, these ads help improve awareness and visibility about your event/s. Marketing and advertising-heavy groups tend to abuse these, coupled with exemplary execution, of course.
App Installs
A CTA-type of ad that specifically guides users towards installing an app, often linking to either the Google or Apple stores.
Retargeting Ads
Have you ever experienced looking something up on Google only to have it pop up again somewhere on your Facebook Feed? Well, those are retargeting ads! Their job is to make you recall potential interests and coerce you into making a purchase.
The Wrap
As far as ad types go, this is all you need to know to start revamping your overall Facebook ad approach. If you weren’t aware before, there are actually various ads that you can use to boost your campaign performance and improve results. Thanks to Giraffe, you should now have more knowledge on identifying the key elements you want to focus on and pair them with the specific ad type to really squeeze out as much milk as you can.
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