After seeing it plastered on every theoretical online wall that LinkedIn continues to see ‘record levels’ of engagement, now may be as good as time as any to reconsider your LinkedIn content strategy to tap into new growth opportunities, maximizing your presence in the app. That’s where this new guide comes in. To highlight some best practices and help brands make the most of their in-app activity, LinkedIn has published a new overview of key posting tips and best practices, which includes a heap of tips and strategic pointers for building a presence on the platform.

As per LinkedIn:

“On LinkedIn, an evolved content strategy guided by creative effectiveness begins with knowing what works best on the platform. That means getting an up-to-date view of best practices, thinking strategically about your approach, and partnering with vetted experts and integrated solution providers.”

Building The Link

LinkedIn’s new 13-page guide includes key notes on how to go about each of these aspects, including pointers on building an effective content strategy and an engaging presence through your posts. Certain key stats from LinkedIn’s guide states that brands with creative advertising that harnessed emotion acquired up to 198x more followers on average than the rest of the companies on LinkedIn. Furthermore, posts that fueled an emotional response had a 44% higher average click-through rate compared to those that didn’t.

As seen in these stats, driving emotional response is key, as it’s that psychological reaction that prompts people to want to comment or share to interact with content, as opposed to just reading/viewing it. LinkedIn also includes a couple of pointers on building a ‘brand-to-demand’ approach, developing thought leadership, as well as key best practices for LinkedIn Feed-optimized content, which are:

  • Use Big, Bold Imagery

  • Touch on The Pulse of Your Industry

  • Prioritize Diversity and Inclusion

  • Incorporate Video Content

  • Make That Video Content Accessible with Subtitles

The Wrap

There are some good notes here, which could significantly improve your LinkedIn strategy. And with potentially more activity switching across to LinkedIn, amid concerns about the changes at Twitter, now could be a good time to start your LinkedIn content approach, in preparation for 2023. If you’re looking to make LinkedIn a bigger focus, in any capacity, it’s worth downloading the guide and checking what’s inside.

You can download LinkedIn’s ‘How Standout Creative Content Boosts Performance’ guide (requires email sign-up) here.

Subscribe to our ‘Bottoms Up!’ Newsletter. Get the latest social media blogs about news, updates, trends, and effective social media strategies to take your business to the highest level from Tristan Ahumada and Jeff Pfitzer.

Sources 

http://bit.ly/3NUpEDT