LinkedIn has outlined its latest batch of updates for Company Pages, most of which had already been previewed in some capacity but are now being rolled out on a broader basis. LinkedIn’s also making its new post templates available to all company pages, suggesting that this recent update focuses on expanding reach and visibility.

Pleasant Company

LinkedIn’s post templates, as the name suggests, provide a range of visual enhancements for your LinkedIn updates, which could help them stand out in Feeds. LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.

According to LinkedIn:

“Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required.”

It’s not clear that these types of posts really fit with LinkedIn’s professional approach. But then again, as many have noted, LinkedIn is increasingly becoming more like Facebook, with more personal posts and updates that are less focused on professional aspects. And it seems to be working – LinkedIn’s parent company Microsoft keeps reporting ‘record levels of engagement’ in the app every quarter, so maybe this is actually a good and valuable addition.

We’ll see how people feel about it when every other LinkedIn ‘thinkfluencer’ is posting those templates. You can access post templates in the mobile app by tapping the ‘use Template’ option in the post composer menu. To add, LinkedIn’s also making its new link stickers available for Company Pages, which could help drive more direct response to your updates.

On another front, LinkedIn will also be enabling all Company Pages to pin comments beneath their brand post, whose rollout also started last month. Some users now see the option to pin comments in the app. That could be a good way to spark more focused engagement and highlight top fans, while you could also use this to boost interactions by pinning the comment with the most engagement at the top of the thread or reply chain.

Lastly, LinkedIn has also added a new ‘Our Featured Commitments’ section for Company Pages, where brands will be able to showcase their most important values. Brands will be able to include up to five (5) commitments in their featured commitments sections, while also being able to host content that demonstrates the same, all of which will be displayed in a sub-panel in the ‘About’ section of your page.

The Wrap

These are some potentially handy updates, with the link stickers and pinned comments standing out as likely the most valuable additions for LinkedIn page managers. Meanwhile, post templates still aren’t as niche as LinkedIn thinks them out to be, especially for brands. But then again, these have their own opportunities to capitalize on. Maybe that’ll be enough to increase overall engagement.

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Sources 

https://bit.ly/3dOt4KZ