Do you already have a marketing plan ready for next year? Care to learn how LinkedIn could form a key part of your social media strategy? We’d be more surprised to hear if you didn’t. LinkedIn, being home to countless data sources and inputs, can prove to be overwhelming for those wanting to determine what key statistics to focus on. Fortunately, a team from Oberlo shared which ones you need to know in their new infographic.

In Essence

Here’s what Oberlo’s overview covers:

  • Number of LinkedIn users

  • LinkedIn demographics

  • LinkedIn for B2B

  • LinkedIn Ads

  • LinkedIn for mobile

You can view the full infographic here.

  1. Total Users – LinkedIn has a total user count of 850 million across more than 200 countries worldwide.

  2. Demographics By Gender – 42.8% of LinkedIn users worldwide are female, with 57.2% being male.

  3. Demographics By Age – 36% of US adults aged between 30 and 49 used LinkedIn.

  4. Demographics By Education – Around half of all US adults with college degrees use LinkedIn.

  5. Demographics Job Seniority – Nearly 25% of all LinkedIn users are senior-level influencers.

  6. LinkedIn for Business – More than 55 million companies are listed on LinkedIn.

  7. Popularity Among B2B Marketers – LinkedIn is the 2nd most popular platform among B2B marketers, trailing only behind Facebook.

  8. Ads Reach – The US offers an advertising reach of 160 million users.

  9. LinkedIn’s Role in Buyer’s Journey – 52% of buyers list LinkedIn as the most influential channel during their research process.

  10. Mobile Traffic – 57% of LinkedIn’s traffic comes from mobile devices.

The Wrap

While there may be a truckload of other, seemingly equally important data points available on LinkedIn, these are what Oberlo identifies as the must-know statistics that every Social Media marketer should be aware of if they mean to maximize their presence and growth on the platform. Keeping an eye on these metrics should significantly improve your LinkedIn standing.

Subscribe to our ‘Bottoms Up!’ Newsletter. Get the latest social media blogs about news, updates, trends, and effective social media strategies to take your business to the highest level from Tristan Ahumada and Jeff Pfitzer.

Sources 

https://bit.ly/3dolQ02