LinkedIn continues to innovate more ways to help creators maximize engagement within its channels. This time, LinkedIn has come up with a new ‘Templates’ option for posts, which provides a range of text formatting and background options for your LinkedIn updates.

Templated and Ready

Users can now tap on the new ‘Use a Template’ option in the post creation flow, which will then provide you with a range of options to customize your post. As per LinkedIn:

“Choose from dozens of customizable backgrounds and fonts, add your own text, and hit “Share”. You can even add a clickable link onto templates to encourage your audience to take action.”

This new process is actually in reference to LinkedIn’s recently added link sticker tool – another option that adds a different angle to your LinkedIn updates. It’s an interesting addition and definitely adds a certain type of variety to your LinkedIn Feed – though whether you’d actually want these bright and stand-out posts filling every nook and cranny of your LinkedIn stream is a different question altogether.

Think about it – do you really want LinkedIn to look more like Facebook? Do these tools even align with the app’s core usage and theme? Upon closer inspection, some fonts look absolutely atrocious. Surely these won’t add anything good to the LinkedIn process? Then again, as with all social platforms, LinkedIn must also move with the times and trends. In that respect, it’s a bit surprising that it’s taken LinkedIn this long to launch these templates.

Last year, LinkedIn acquired the video platform Jumprope, which also brought with it Jumprope’s various creative tools and templates. These new creative options seemed destined for LinkedIn Stories, but LinkedIn suddenly shut down Stories soon after, due to a lack of audience interest. After that, it seemed that these types of formats and templates would appear elsewhere, and it has taken till now to see something similar on the main app itself.

The Wrap

I guess the important thing is it’s here now. If you’re looking for a way to spice up your LinkedIn updates, then these new templates might be worth experimenting with, just so you can see what kind of responses you’d get. On the side of caution, the only thing I would really be adamant that you consider would be your choice of font – just please be really careful when selecting.

Though not yet entirely available just yet, LinkedIn says that the new Templates will be rolled out over the coming weeks, so there’s something to look forward to.

Subscribe to our ‘Bottoms Up!’ Newsletter. Get the latest social media blogs about news, updates, trends, and effective social media strategies to take your business to the highest level from Tristan Ahumada and Jeff Pfitzer.

Sources 

https://bit.ly/3zSodPQ