LinkedIn seems keen on providing more engagement options. This time, it’s introducing new comment and comment reply options on event pages, along with a new ‘Repost’ option, providing another way to amplify LinkedIn updates.
Engaging
To start, let’s take a look at event comments – building on events engagement, LinkedIn is now rolling out more comment engagement options within LinkedIn events, thus encouraging on-topic discussion and engagement. Now, within the comments tab of a LinkedIn event, you can engage with attendees before, during, or after the event, while also being able to reply to specific in-stream comments.
“You can comment or react directly on the Event post on the feed or on the Event page in the Comments tab. Comment will not generate notifications to the Event attendees. To invite people to the conversation, you can mention them in your comment.”
Based on this example shared by, you guessed it, Matt Navarra, soon, users will be able to see a new ‘Repost’ option when you tap on the ‘Share’ prompt, allowing you to share without having to comment. This makes it easier to amplify job opportunities, while also helping to streamline app engagement by reducing the onus on users to add their own commentary each time.
However, the same could also be problematic. Back in 2019, Chris Whetherwell, the man behind the very concept of the ‘ReTweet’, said that he regretted it in retrospect after seeing how it could be used to amplify negative opinions and criticisms. He spoke of this particular revelation during the ‘Gamergate’ incident back in 2014, where he noted that:
“It was very easy for [people] to brigade reputational harm on someone they didn’t like. Ask any of the people who were targets at that time, retweeting helped them get a false picture of a person out there faster than they could respond. We didn’t build a defense for that. We only built an offensive conduit.”
Such a mechanic could end up being similar on LinkedIn, where a negative post could harm someone’s professional reputation through reposts, only to be amplified more widely than if users were required to add their opinions.
The Wrap
LinkedIn is not used like Twitter, at least not in this respect, but still seems like it’s taking a risk, despite the advantages of reposting job opportunities and the like in the app. Either way, it’ll be another tool to consider, while the metrics for reposts are also being built into LinkedIn updates. LinkedIn reposts are not yet here, but they are coming, with an initial release underway.
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