Good new LinkedIn ad aficionados! LinkedIn just announced that it’s expanding its ‘Boost’ ad option, allowing users to now be able to pay to amplify their LinkedIn event listings via the in-app Boost process.

Hit The Boost

LinkedIn initially introduced the ‘Boost’ option last year, providing users with a quick and simple way to amplify organic posts in the app. Much like Facebook’s boost process, LinkedIn’s Boost aims to simplify ad spend, helping marketers capitalize on early traction to expand their messaging.

According to LinkedIn:

“With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach. Thousands of Pages used boosting in the past year to get their content in front of the professionals who matter the most to their businesses.”

You can now use the same for your LinkedIn events

“To get started, click on the Boost button on the Events page, select your target audience, set the campaign schedule and budget, and enter payment information. This will create an event ad that appears in the LinkedIn feed of professionals that you have selected as your target audience. The ad will feature key dates, location, and information on how to join the event.”

To “boost” the experience further, LinkedIn will also be providing advertisers with insights into how many members clicked on or saw your boosted event ad, and/or registered for your event. Hopefully, these logs also provide you with enough user information to potentially find more aligned leads and connections in the future. It’s a pretty direct ad option designed to bring in more ad dollars for LinkedIn through simplified in-stream amplification.

It’s important to note that the option’s effectiveness will be relative to each event, and how much you’re willing to pay to Boost your messaging. Events have so far been successful on LinkedIn, with more than 24,000 events created weekly. The ongoing pandemic mitigation measures and increasing functionality of online video have ushered in a new age of the virtual meet-up, presenting LinkedIn with the opportunity to play a major role in the next stage of industry conferences and functions through its evolving tools.

The Wrap

Many are still keen to get back to in-person events, which are slowly coming back. The Work From Home shift also means that more people have grown accustomed to remote access, setting the stage for LinkedIn to capitalize on that interest with its growing set of event tools. Boosting provides another element in this respect, which could be well worth considering for your approach.

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Sources 

https://bit.ly/3MRTuXE