Surprisingly, you can approach LinkedIn in the same way you built up your presence on, say, Facebook or other platforms, albeit garnering slightly varying results. Depending on your particular approach and content choice, you might see slightly better or slightly worse numbers on LinkedIn. Provided you know how its algorithm works and what prevalent user behaviors exist throughout the app, you can achieve a good amount of growth on the world’s largest professional network.

Any Thoughts? 

Regarded as the ‘Thought Leadership HQ’, ideas and creativity can go a long way on LinkedIn. That being said, what content ideas would do well on the platform? How can you go about crafting engaging posts that will perform well professionally and social-media-wise? This is where a team from Content Visa comes in. Through an infographic, Content Visa shares their LinkedIn post ideas to keep users engaged and your page active and constantly fresh.

As a quick summary, Content Visa outlines seven (7) major ideas to fuel your posts. They are:

1. Post a growth hack

These can help readers learn something new. Relate your posts to how you used the hack to achieve something in your life.

2. Share an interesting stat

Everyone likes seeing and noting a good stat. Consider sharing impressive stats that are also related to your business to help start conversations with followers and patrons.

3. Share one of your own brand stories

Simply share a story about how your brand/business has impacted and helped customers. Talk about values important to you as a business owner.

4. Share something from a book you’ve read

If you’ve recently read a good book, sharing something note-worthy and emotionally inducing is one way to spark interest among your followers. Likewise, you can suggest 3 or more other books to read, improving engagement.

5. Appreciate something

Share something positive. Regardless if it’s the most mundane thing, like react, and comment positively to keep relations and satisfaction high.

6. Talk about a habit

Share a personal routine or process to either inform viewers about something potentially new to them or invite them to be part of yours, contributing significantly to growth and circulation.

7. Experiment a little

A little trial and error never hurt. Mix and match things up to make them more dynamic, you’re bound to run into things that people like!

The Wrap

These may sound simple, but they’re great ideas to have to at least have something interesting to post about daily. It’s not hard to see comparable differences during a week’s implementation of such a tactic as opposed to just totally ‘winging’ it. LinkedIn might be largely a professional space, but at its core, it’s still a social platform, meaning that a little color and personality will still get you somewhere.

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Sources 

https://bit.ly/3t78fi4