LinkedIn just added a new option to showcase a link on your profile, along with new analytics tools for group posts, a mobile video trimming feature, and new newsletter display options. It would seem LinkedIn has come prepared with a range of new additions, which says something about the app’s readiness to head into the future of online connection.

Linked On Me

To start, let’s take a look at ‘Showcase Links’. This is likely the most useful element for most users. In this example posted by unfailing Matt Navarra, you can now add a website link that will be displayed below your user name and description. Based further on Matt’s shared post, we’re also able to add custom link text to help entice clicks. The prominent display placement also helps generate more attention for your chosen URL within the app.

It’s certainly a more intuitive way to spark more click-throughs from LinkedIn while simultaneously offering new potential for promotion – for FREE – via the app’s organic display options. There’s a range of ways this option could be used and it’ll be worth considering what you want your link to be, as well as how you’ll use it to enhance your LinkedIn presence and ideally drive more referral traffic.

To add, LinkedIn also introduced new analytics for group posts, enabling users to view engagement data for their group shares from posts.

“Going forward, you can access group post analytics like you would for any other post – by clicking on ‘view analytics’ under your group content.”

Groups, in general, remain a questionable element on LinkedIn, though some groups are highly engaged, offering a lot of value to their members. Offering more capacity to glean insight into your contributions could be a handy addition in this respect.

Did we forget to mention that there’s also a new video trimming option in the mobile version of the app? This provides another way to customize and improve video content. Since similar tools are available in other apps, the functionality offered by LinkedIn will also be similar, but more convenient as it’ll provide a LinkedIn-specific version.

Lastly, LinkedIn users will also now be able to share their newsletter links in the ‘Featured’ section of their profile, including a ‘Subscribe’ button to provide a more attractive way to attract sign-ups. LinkedIn recently added a newsletter option in Creator Mode, providing individuals users and company pages another way to enhance direct connection with their audiences.

The Wrap

These are relatively small tweaks with their own specific values and purpose and, while not game-changing in any way, are still valuable when used correctly. At the very least, it’ll likely do you some good to consider how to use these new link options to drive more referral traffic, while the new group analytics helps provide you with more insight into group engagement.

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Sources

https://bit.ly/3xZ2nuy