Looking to get a better handle on key TikTok trends? Then again, who isn’t, right? If so, then TikTok has recently released something that should help fuel your in-app promotions. This week, TikTok has added another 70k new insights to its TikTok Insights tool, which is, in itself, an interactive app that you can use to drill down into specific usage trends and shifts.

That’s A Lot

Originally launched last May, TikTok’s Insights tool allows users to filter the results displayed by different topics and regions. So, if you, say, wanted to know some of the key trends relating to Valentine’s Day in the US:

  • 68% of TikTok users start their holiday shopping at least a week/few weeks in advance.

  • 28% of users agree that TikTok inspired impulse purchases, more than any other platform.

  • People are 1.2x more likely to impulse shop for the holidays.

Okay, these are some fairly broad and general stats, but there are still some valuable notes and pointers to be had, which could help fuel your strategic understanding and get your TikTok promotions on the right path, relative to your specific audience. These same stats might also show you a new angle or element you hadn’t considered. Either way, it’s a handy tool to keep in mind for your TikTok strategy. With TikTok continuing to pour more insights into the back end, there’s a lot to go through at any given time.

If you’re looking for even more TikTok insight, you can give its Creative Center, which has data on trending songs, hashtags, regional performance stats, and key influencers, while there’s also its Ad Library, which shows the top-performing ads in the app. TikTok also recently added a new Video Insights element for more in-depth performance info because you can never have too much insight, right?

The Wrap

Combined, all of these tools and new features could prove valuable in building your understanding of what currently works in the app, along with when and how to best launch your campaign/s. Capturing trends has always been one of TikTok’s strong points, so at best, this just adds more sprinkles to TikTok’s already highly sugared cupcake.

Sources

http://bit.ly/4129kXR