While other social media platforms ramp up attention, LinkedIn continues to see ‘record levels’ of engagement growth, expanding its user base at a steady rate. While not as cool or trendy as other platforms, what with their short videos and integrated AR effects, the professional social network does excel greatly in job-seeking and brand-building, making it rather central for many HR professionals and specialists who are looking to establish their expertise and connect with those in their respective industries.

There are many ways one could maximize opportunities on LinkedIn and use it to fully flesh out their brand. Given what LinkedIn was able to achieve over the last two years, it’s worth taking time to consider just how significant the platform has become. More importantly, it’ll pay off to know how well LinkedIn has positioned itself as we all transition into a post-pandemic shift.

Fortunately, our good friends over at Giraffe Social Media have taken it upon themselves to create another handy infographic that aims to provide a quick overview of a couple of key usage stats for LinkedIn. If you’re not entirely sure how you can tap into the platform’s strengths, then the infographic is well worth a look. Personally, LinkedIn might even become a crucial platform when it comes to development.

LinkedIn-to Stats

  • Starting with reach, LinkedIn was able to climb up to 800 million users in 2021 from 740 million back in 2020.

  • LinkedIn plays host to around 57 million companies of various sizes, catering to more than 200 million job applications daily.

  • LinkedIn was one of few companies to have been able to generate more job opportunities as the pandemic worsened. Remote jobs on the platform increased by 2.5 times from October of 2020.

  • Around 59% of all users are between 25 to 34 years old. This would mean that LinkedIn deals mostly with young adults who are looking for career opportunities, either to gain additional experience or build up their professional portfolios.

All these statistics point to the fact that LinkedIn continues to see positive growth throughout a period that was, for the most part, marked by deficits (2020 – 2021). As the world heads into recovery, it’s hypothesized that LinkedIn activity will only further increase as more people would be back to looking for jobs.

The Wrap

Again, while LinkedIn may not be the flashiest social network, it’s certainly established enough as a professional channel to be worth considering into your approach. It may be the proving ground of many skilled workers and veteran pros, but recent updates have also helped transform LinkedIn to be a more social-friendly and intuitive environment, meaning that there just might be as big a promotional opportunity on LinkedIn as there is on Facebook or Instagram.

Depending on your specific strategy, LinkedIn might just be your bread and butter platform to generate leads, if not establish a strong brand, forming relationships with others, and build your own set of solid networks.

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Sources

https://bit.ly/3qrsdmn