Are you looking for another way to maximize interest in your upcoming holiday event? Well, almost everybody is right now, right? If you’re on the hunt for ways to help organize online events, then this could help – today, Google has announced that businesses can register for new .rsvp domains, which could make it easier for people to remember the URL to connect to your upcoming event.

As Google explains:

“Perhaps you’re planning a “friendsgiving” gathering, a New Year’s soiree, or a milestone birthday bash. Starting today, you’ll be able to register .rsvp domain names for your event website. It’s the latest secure top-level domain from Google Registry. The .rsvp top-level domain is perfect for any event where you need guests to confirm their plans with you – or, as the French say, répondez, s’il vous plait.”

Hit That RSVP

How it works is, you can now head to get .rsvp to register a .rsvp domain for your company – like, for example, ‘drunkonsocial.rsvp’. On the site, you can check for the availability of your chosen .rsvp URL. After checking whether or not your choice is available, you can then tap through to register the domain name with your provider of choice, for a one-time fee.

You can then use that domain as a referral driver for your event registration or promos, with the link transferring to your website or a custom page that you can create. Google says that .rsvp domain names are currently available as part of its Early Access Program, with all domains soon to be made publicly available, at variably fees (based on Google Domain Prices), which range from $0 (Free), all the way up to $11,500. It’s an inexplicable jump from the second highest cost option, which is at $3500.

Since it’s still new, we don’t have much to go yet to do a deep dive as to how the whole thing works. It’s still unclear if this would be a huge plus for event registration, but it may help to improve recall and branding and get more people aware of where to go to sign up for your event. Also, while it’s nowhere near being the next ‘status quo’ event tool, since services like Eventbrite exist, it might provide a simple and more direct solution for those who want to be a bit more hands-on with their event planning and management.

The Wrap

Regardless of the present outlook, this is something worth considering. As LinkedIn has recently exemplified, digital events are on the rise, with the trend seeing online event creation be at the highest they’ve ever been, which is something that Google is smart enough to capitalize on. Google is already the most visited website and widest-used search engine in the world, not to mention the plethora of tools it offers to conduct optimal SEO and build a business online. This is the newest addition to Google’s growing suite of business tools and processes and you can expect that it’ll gradually gain traction over time.

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Sources 

http://bit.ly/3hvSYEP