Google has brought it back! And by ‘it’ we mean its ‘Frightgeist’ mini-site, which highlights all the key Halloween costume trends across the US, and even provides a costume wizard tool to help users come up with the best option for your Halloween approach.

Put Up a Fright

The main Frightgeist listing shows you the most searched results for costumes in the US, which you can filter by nation or local listings. Tap through on any of these results and you’ll get a Google Trends style overview of that costume’s popularity, including where it’s most popular and related trends. Based on local listings, here are the top 5 results for costume ideas:

  1. Witch

  2. Spiderman

  3. Dinosaur

  4. Stranger Things

  5. Fairy

To make things even more comprehensive, there’s also a map you can check on the most popular Halloween costumes in each state. ‘Tinkerbell’, yep, Peter Pan’s trusty fairy companion, is particularly big in Casper-Riverton WY. On the site’s ‘Costume Wizard’, users can enter ‘Spookiness’ and ‘Uniqueness’ levels, and Google will provide you with a costume recommendation, based on trend data.

If you’re organizing a campaign or a seasonal event based on local insight data, then Google’s site has what you’ll need to at least establish a solid baseline. For example, going back to the top costume trend – The Witch – filtering search results by region reveals that the Witch is searched for most in the states of:

  1. Parkersburg, WV

  2. Boston MA-Manchester NH

  3. Atlanta, GA

  4. Buffalo, NY

  5. Baltimore, MD

What’s more, this is available for each costume trend listed on the site, allowing you to really go ham and customize your audience segments, priming your targeting, and optimizing your seasonal approach to resonate best with the audiences you wish to engage during Halloween.

The Wrap 

It’s an interesting overview of the top Halloween trends, which could also help marketers better understand the most popular themes in each region, which may help guide your brand messaging and visuals. But more than that, it’s also just a bit of fun. If you want a little more immersion, then check out Frightgeist.

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Sources 

https://bit.ly/3Sedo1A