What’s TikTok up to these days? Well, it did recently add four new options to its quick Promote ad feature, which allows brands to essentially boost their posts via a simplified, in-stream campaign creation process. Ah, so TikTok is doubling down on its money-making efforts then? Besides focusing on making eCommerce and live shopping a thing in a vastly different Western market, branching out to other, more aligned monetization models might just help boost TikTok’s marketing standing.

Incoming Promotion

Originally launched back in April 2021, “promote” campaigns could originally be optimized for:

  • Video Views

  • Website Visits

  • TikTok Follows

Now, brands can also:

  • Drive More Visits to Your TikTok Page – TikTok’s added a new Promote goal focused on driving traffic back to your TikTok page, as opposed to your website.

  • Get More Messages from Potential Customers – Prompt more direct interaction in the app with a new ‘more messages’ Promote goal.

  • Boost Other Creators’ Content – Brands can also now use Promote to amplify content from creators that they’re working with. ‘Creators can also use Promote for others to give a boost to the content, creators, and businesses they want the world to see.’

  • Target Your Audience by Location – Finally, TikTok’s also added location as another qualifier in its Promote targeting tools, providing more ways for SMBs, in particular, to reach relevant audiences in the app.

So TikTok is throwing a bunch of new tweaks to help users make a little extra on the platform. To add, the Promote access also takes you through a simplified set-up, adding a prominent CTA to your ads somewhere along the end of the funnel.

The Wrap

Never mind the magnitude, it’s a good update because it monetizes TikTok even by the most minute degrees. It could be a good way to double down on what’s working through the promotion of your top organic clips. Meanwhile, the capacity to actually promote your clips could be a handy way for users to tap into trending content, thus maximizing their visibility. All in all, it’s a well-rounded addition and will certainly make TikTok’s ad game a bit more appealing now.

Sources

http://bit.ly/3RR9bCn